Product Marketing Manager ( Cosmetics)

Gorgeous PRODUCT MARKETING role within the cosmetics, skincare and beauty sectors. You will get very involved in every aspect of new product launches , events, and digital output working in a small and highly focused team that is part of a global FMCG business . Exciting role with lots to get your teeth into as well as a genuinely nice team of people to work with .

TITLE: SKINCARE & Cosmetics Product Marketing Manager

Salary £35,000- £50,000 p/a + 10% bonus

Location : Surrey

Work style; Hybrid ( 2 days wfh. 3 days are office based)

The company :

Global skincare business that is looking for support in the marketing team with New Product Launches, general product marketing and who can manage an influencer( and external agency) network You will need experience in branding , new product launches , and general product management as the company expands into major retailers across the UK . The role is fast moving and exciting and would suit someone with a solid product marketing background within skincare

Duties

Create gorgeous and engaging campaigns for a well known beauty brand

• Create campaigns that work across EU
• Liaise with advertising and Marketing agencies to develop campaign ideas
• Devise a long term marketing strategy with targets and outcomes around market share

Social media

• Plan & launch/PR events
• Establish influencer relationships
• Create compelling content on Instagram and TikTok

Product Management

• Develop the Retail and Brand Marketing plan for various beauty products
• Put together PR campaigns that align with Marketing efforts
• Support NPD launches
• Plan and deliver Training to in-store Beauty Advisors
• Create beauty training materials

REQUIREMENTS

• 3 years Product Marketing experience ( beauty/cosmetics and skincare)
• Fluent English ( other languages are very useful )
• Product Marketing experience

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

• Research our market's consumer preferences then target and segment our customers effectively based on this research
• Collaborate with sales team to create marketing content that will enable the sales team
• Create product marketing content that clearly and effectively communicates our value-proposition
• Oversee product launches, feature releases, and product positioning

Qualifications

• Bachelor's degree or equivalent experience in related area
• 4+ years' of product marketing experience
• Strong verbal, written, and presentation skills