Marketing Coordinator (APAC - WW TR)

ABOUT BYREDO

"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of Byredo.

The European luxury brand BYREDO was founded in Stockholm in 2006, with an ambition to translate memories and emotions into products and experiences.

BYREDO creates and develops a range of products such as fragrance and make-up but also ByProduct, the brand category for any non-beauty projects.

BYREDO is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.

BYREDO is sold in more than 40 countries in a very high-end exclusive network worldwide, with a growing presence online and a strong focus on Ecommerce activities.

We believe that through creativity, we’re able to develop timeless products, both meaningful and inspirational, to people and their lives.

We believe that only great people can design & bring those beautiful projects to life.

We believe on talents vs profiles, on experience vs education, on diversity vs boundaries.

We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.

At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.

ABOUT THE JOB

Reporting to the International Marketing Manager (APAC/TR WW), you will be responsible for the delivery of go-to market strategies on local markets' level, to support local marketing initiatives, as well as collecting and analysing the performance of launches and animations. Your strong communication skills are vital to align with all stakeholders, this position also requires full engagement and efficient communication across functions (Development Marketing, Content, Communications, Training, Ecommerce, Demand Planning, Puig CPS…) and all the markets within your scope.

WHAT YOU WILL DO

• You will support the International Marketing Manager on go-to-market strategies: idealise regional marketing plans (excluding China) and priorities in line with global strategic initiatives to support commercial objectives and generate growth for APAC region and Travel Retail.
• Top market strategy: You will support the strategic focus for globally identified top markets in APAC (excluding China).
• Coordinate market specific mechanisms to support activities in these strategic markets to drive additional growth & productivity.
• Travel Retail WW: You will develop strong relationships with WW TR teams (be the key liaison on all topics). Support the development of TR specific toolkits to help optimise openings and local plans to reach global TR targets.
• You will be the centre liaison between HQ and markets: you will deliver the brand identity and global strategies to support all our trade channels including own retail, regional byredo.com (excluding China), travel retail and wholesale. You are the brand guardian to ensure there are no compromises of equity in order to deliver commercial sales, creating a powerful link between brand vision and the local market needs and nuances.
• You will support the markets in their construction of local marketing plan and initiatives through operational monitoring of market requests (daily requests such as samples, communication tools, visuals, product requests ...), and contribute to the management of needs (presentations, tools, catalogs, information ...).
• You will facilitate the development of global 360 plans by supporting internal HQ teams on gathering and integrating regional/market specific trade animation needs.
• You will support the development of go-to-market animation kits, tools and guidelines.
• You will analyse post launch / campaign performances (quantitative & qualitative).
• You will support the organization of major events and store openings: be the key liaison between markets and HQ relevant teams – you help facilitate the general planning of development of the animations.
• You will develop an in-depth understanding to anticipate local market trends and understand local consumer purchase behaviour to be able to identify the gap in current marketing strategy and explore new marketing opportunities.
• You will oversee one International Marketing Assistant (Internship)

This list is non-exhaustive and these duties may evolve according to the company's activities and development.

WHAT WE ARE LOOKING FOR IN OUR NEXT TEAM MEMBER

• You have 3 years of experience in an Operational Marketing or Trade Marketing function in the luxury sector (Fashion and / or Perfumery).
• You are fluent in English (French optional).
• Proficiency with Microsoft Office suites is a must: Word, Excel, PowerPoint.
• You are organized and a multitasker by nature who can manage multiple processes with a high level of quality and consistency.
• You have a high level of analytical acumen and attention to detail.
• You are dynamic, curious, adaptable and enthusiastic.
• You are recognized for your ability to work independently.
• Prior exposure to APAC platforms is ideal.

OUR COMMITMENT TO YOU

• We will onboard you in our fantastic sensorial adventure.
• You will work in a flexible and agile working environment, surrounded by great people.
• We strongly encourage test & learn mindsets.
• You will be able to know your impact and measure your success.

This is a full-time permanent position.

Please make sure to send us your CV in English.

We look forward to your application!