Digital Marketing Intern

JOB TITLE: Digital Marketing Intern with Video Marketing Experience

DEPARTMENT: Marketing Europe

REPORTS TO: Marketing Manager France

LOCATION: 92500 RUEIL-MALMAISON (14 km west of Paris) and remote

TRAVEL REQUIREMENTS: 20%

SCOPE:

The Digital Marketing Intern will be an integral part of the European Marketing team, focusing on supporting various digital marketing campaigns, including but not limited to video content creation. This role involves collaborating with the marketing team to develop and execute engaging digital campaigns that drive brand awareness and lead generation. The intern will work on a wide range of digital marketing activities, including content creation, social media management, and performance analysis, with a special emphasis on video marketing as a key component of our digital strategy.

KEY ACCOUNTABILITIES:

Digital Campaign Support:

• Content Creation: Assist in the creation of digital content, including blog posts, social media updates, email marketing materials, and web content that aligns with campaign goals.
• Video Production and Editing: Produce and edit video content for use across various digital platforms, including social media, websites, and email campaigns.
• Campaign Execution: Support the planning, execution, and optimization of digital marketing campaigns, ensuring they are delivered on time and meet performance objectives.
• Social Media Management: Help manage social media accounts by scheduling posts, engaging with the audience, and monitoring trends to inform content strategy.

Performance Tracking and Optimization:

• Analytics and Reporting: Track and analyze the performance of digital marketing campaigns, including video content, to identify areas for improvement and inform future strategies.
• SEO and SEM Support: Assist in optimizing content for search engines and managing paid search campaigns to enhance online visibility.

Market Research and Insights:

• Industry Trends: Conduct research on digital marketing trends, competitor activities, and audience behavior to produce relevant and compelling content.
• Creative Input: Provide innovative ideas for digital marketing campaigns, with a particular focus on enhancing video content and overall digital engagement.

WHO WE ARE LOOKING FOR [SKILLS AND QUALITIES REQUIRED]:

• Education: Currently pursuing a degree in Marketing, Communications, Media Studies, Digital Marketing, or a related field.
• Digital Marketing Skills: Basic understanding of digital marketing concepts, including content marketing, social media marketing, and SEO/SEM.
• Video Production Skills: Some experience in video production and editing, with proficiency in software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Communication: Excellent written and verbal communication skills in English
• Technical Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and familiar with digital marketing tools and platforms.
• Creativity and Innovation: A creative mindset with the ability to generate innovative ideas for digital campaigns and video content.
• Team Player: Ability to work collaboratively within a team environment and contribute to the overall success of marketing campaigns.

EEO

Toshiba is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, disability, gender identity, gender expression, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Individuals who may require reasonable adjustments because of a disability for any part of the employment process should email pollyanna.hilton@toshibagcs.com to inform of any requests.

Diversity, Equity & Inclusion

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we’re committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency).

With over 50+ years of commitment to retail, we are RETAIL. Our RETAIL values (respect, empowerment, teamwork, adaptability, leadership) characterize what our employees and clients can expect when they work with us every time and all the time. We’re passionate about our customers the retail industry and becoming a more responsible company as we help create a brighter future.