British Heart Foundation
Marketing Analyst
Job Location
Regent's Park, United Kingdom
Job Description
We're looking for an experienced Marketing Analyst to join our Customer Insight and Analysis team to support the delivery of a range of structured reporting and insightful analysis which will lead to improved decision-making for Marketing, Fundraising and Engagement teams.
In this role, you will be involved in a range of activity from report writing, pre- and post-campaign support, through to large analytical projects.
About the teamThis role sits within the Customer Insight and Analysis team, a team of data and digital analysts, data scientists and researchers. We work across the BHF to ensure the organisations strategy is led by high quality, timely intelligence, and our colleagues can access high quality insight to support decision making, drive growth and improve our products and services.
About youYou will have experience of creating and managing business intelligence reports and dashboards supporting marketing activities. For example, campaign reports, KPIs, supporter profiles etc. Creating reports using data visualisation software, especially PowerBI, and data analysis packages such as R, SPSS or equivalent is also required. The ability to generate complex information for strategy review and interpret results appropriately is also a mainstay of this position.
You'll also need the following skills and experience:
Working arrangements
Please note that this is a fixed term contract for 18 months.
Location: Regent's Park, GB
Posted Date: 9/19/2024
In this role, you will be involved in a range of activity from report writing, pre- and post-campaign support, through to large analytical projects.
About the teamThis role sits within the Customer Insight and Analysis team, a team of data and digital analysts, data scientists and researchers. We work across the BHF to ensure the organisations strategy is led by high quality, timely intelligence, and our colleagues can access high quality insight to support decision making, drive growth and improve our products and services.
About youYou will have experience of creating and managing business intelligence reports and dashboards supporting marketing activities. For example, campaign reports, KPIs, supporter profiles etc. Creating reports using data visualisation software, especially PowerBI, and data analysis packages such as R, SPSS or equivalent is also required. The ability to generate complex information for strategy review and interpret results appropriately is also a mainstay of this position.
You'll also need the following skills and experience:
- Experience of creating the data structures and ETL to support reporting, ideally in an Azure environment
- Proven track record and experience of the use and manipulation of data structures within a relational database management system
- Experience in building propensity models and applying them using different data sources
- Experience within a Data Marketing department or team
- Demonstrable experience in Direct Marketing, Digital Marketing or Fundraising Environment
- Knowledge of MS SQL, Azure and Synapse (Azure SQL Data Warehouse).
- Advanced in use of MS Office suites especially Excel.
Working arrangements
Please note that this is a fixed term contract for 18 months.
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Location: Regent's Park, GB
Posted Date: 9/19/2024
Contact Information
| Contact | Human Resources British Heart Foundation |
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