Freelance Horticultural Copywriter

Freelance Horticultural Copywriter

Sarah Raven is recruiting for a Horticultural Copywriter to work alongside our marketing team and founder Sarah Raven. This is freelancer position, working on a retainer 2 days a week. Must be accessible to work from Perch Hill Farm, East Sussex when required.

As Horticultural Copywriter you will combine your expertise in horticulture with strong writing skills to produce engaging, informative, and persuasive content for various media platforms, working closely with marketing, and buying teams to develop content that aligns with brand messaging, targets specific audiences, and drives business goals.

You will also enjoy researching and discovering existing copy that has been written by Sarah or in Sarah’s books, or produced in articles, repurposing it for new content initiatives for seasonal campaigns. Therefore, be comfortable ensuring your copy is horticulturally accurate and consistent.

This would include:

• Horticultural content: Write compelling and informative content focused on horticulture topics, including plant care guides, gardening tips, landscape design ideas, product descriptions, and more.

· Marketing content: Write clear, persuasive, and creative copy for a variety of media, including websites, advertisements, social media, email campaigns, brochures, and more.

• Brand Voice: Maintain and develop a consistent brand voice across all content, ensuring alignment with the brand's identity and messaging
• Research: Conduct thorough research on plants, gardening techniques, industry trends, and products to create accurate and authoritative content.
• Collaboration: Work with marketing and buying teams to create content that supports marketing campaigns, product launches, and customer education.
• SEO Optimization: Integrate relevant keywords and follow SEO best practices to enhance content visibility and drive organic traffic.
• Editing and Proofreading: Ensure all content is grammatically correct, free of errors, and consistent with the brand’s style guide.
• Educational Content: Create educational materials, such as e-books, guides, blog posts, and newsletters, that inform and engage the audience.
• Customer Engagement: Write content that helps engage and educate customers, answering common questions, and addressing gardening challenges.

Qualifications:

• Education:
• RHS qualified, degree (or equivalent) in journalism, English, communications, or related discipline
• Experience:
• 2-5 years of experience in copywriting, preferably in advertising or marketing environment.
• Experience working with horticulture brands, nurseries, gardening publications, or landscaping companies would be an advantage.
• Skills:
• Strong writing and editing skills with a passion for horticulture.
• In-depth knowledge of plants, gardening techniques, and landscaping.
• Familiarity with horticultural products and the ability to describe them in a compelling manner.
• Strong understanding of branding and marketing principles.
• Strong research skills to ensure content accuracy and relevance.
• Excellent attention to detail and ability to work independently or as part of a team.
• Passion for gardening or personal experience in horticulture-related activities.
• Strong project management skills, and able to work to deadlines

Please include a CV, and details of your daily rate.

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We strive to be an environmentally conscious company.