Marketing Operations Manager(SEA)

ABOUT US

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Job Responsibilities

• Develop and evolve user segmentation, communication delivery (emails, push notifications, etc) and performance evaluation
• Participate in CRM planning and executing CRM & Campaign programs
• Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
• Work closely with other team (campaign operation, channel operation, product, etc) to create banners and layout of pages that are personalized to the local market.
• Create hypotheses, run A/B tests or other experimentations and apply basic statistics to improve campaign performance
• Measure and analyse activity with data driven insights, drive efficiencies and effectiveness through continuous improvement.

Job Requirements

• A minimum of 5+ years e-Commerce CRM experience, preferably in E-commerce & Fast Fashion industry.
• Experience in planning and leading cross functional projects and strategic initiatives, highly organized and detail-oriented with a proactive workstyle.
• Able to work independently, has initiative, and at the same time, a team player who can work well with cross functional teams in a fast-paced environment
• Excellent data analysis ability, be able to find business problems from data, and be able to convert business problems into data indicators.
• Good understanding of user journeys, digital usability and user experience. Familiar with the key promotional calendar and the market behavior.

Location: Singapore, SG

Posted Date: 9/20/2024