Head of Brand

We are looking for a Brand Specialist who is smart, high energy, innovatively creative, commercial, collaborative, organised and with a sense of urgency and ownership in the aura.

This globally recognised brand is loved by many and driven by a relentless ambition for growth and innovation.

This role is responsible for driving the development of comprehensive, integrated brand strategies across the UK, US, and global markets, with the goal of attracting millions of new consumers while retaining current customers. The focus is on building brand strength and generating significant revenue growth. You will be accountable for creating demand-generating activities that not only enhance the brand but also contribute to financial success. These strategies are approved by the leadership team to ensure alignment with business goals across all markets.

The role:

• Designing and Implement brand strategy.
• Develop and execute a comprehensive brand marketing strategy that aligns with the company's goals and values.
• Manage and lead a team of marketing professionals, fostering a creative and collaborative work environment.
• Oversee all marketing initiatives, including digital marketing, content creation, public relations, and social media to enhance brand visibility.
• Monitor industry trends and competitor activities to ensure the brand remains competitive and innovative.
• Collaborate with cross-functional teams and agencies to ensure consistent brand representation.
• Partner with Insights team to generate key insights that inform global brand strategy development.
• Develop and manage the brand marketing budget effectively.

Experience:

• Bachelor's degree or equivalent qualification required.
• Extensive experience working across various categories, including managing major brands with complex distribution channels.
• For those with agency experience, a demonstrated ability to lead multiple large-scale international campaigns with both strategic and commercial outcomes is essential.
• Strong experience in the UK market is necessary, with global exposure considered a plus.
• Proven experience of end to end creation of large scale, global assets for iconic brands in FMCG or Retail.
• Excellent understanding of brand strategy and positioning.
• Leadership of high-growth teams.
• Experience in managing the iterative creative development process for a DTC company.
• Excellent communication skills to drive a culture of high performance.

Kind Regards,

Gemma Eames

Head of HR and Marketing Recruitment

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