Senior Paid Social Manager

Senior Paid Social Manager

Ecommerce Retail, B2C

West Yorkshire. Hybrid (3/2 WFH)

An excellent role for an experienced Paid Social Specialist from either in house or agency background.

The Brand:

• + £150 million Turnover
• Private Equity backed

• Successful Marketing & Digital team, continued investment in both resource and budgets
• In house Paid Media, Insight & Analytics and Creative team.
• In house Paid Media team also supported by a fantastic Digital agency.

• Fantastic working culture. Excellent reputations within the market.
• Progressive and supports autonomy. Dedication to personal development
• Great benefits package.
• Exciting and fun consumer brand. Year round trend

Job Specification:

• Support the Marketing Director in the continued development and improvement of the Paid Social Strategy. UK & International
• Your focus will be to drive Paid Social channel performance forward. Taking ownership over the strategy, making impactful changes with a fearlessness of such change. Employing a solid test and learn approach
• Fully optimise Paid Social campaigns and activity to support the most commercial plan that delivers cost-efficient, incremental value.
• This role will be supported by both the existing in house team – Paid Social/ Paid Media Executives as well as their Digital Agency.
• Multi-channel, but a key focus will be on Paid Social. Having fun with this channel and campaign content.
• Driving forward the strategy to make impacting change to brand awareness and customer engagement. Setting strategy and driving the team and agency with the activation.
• Keep up to date with the latest industry trends/changes and understanding how they could affect performance.