Marketing Manager, Europe

Company Description:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview:

We have an exciting opportunity for a Marketing Manager, Europe to join our Global Marketing team.

With a strong international growth plan, the European Marketing Manager will be responsible for ensuring best in class marketing activations across Europe in partnership with local teams and will ensure appropriate focus and understanding of local market nuances across key territories.

Equipping the central marketing team to deliver strategies and campaigns that can drive impact locally, this is a cross-functional role that will be responsible for understanding European opportunities, driving efficiencies and prioritisation, and elevating key needs per market. Driving alignment to the global strategy will be important, whilst understanding the balance needed to allow local diversification of plans / approach.

The ideal candidate is bilingual in French and English. The position is in Paris and is primarily an English-speaking role.

Essential Duties and Responsibilities:

• Partnering with local market leads to understand market needs, creating marketing strategies and sell-in and sell-out approach, in line with growth plan.
• Collaborating with the Marketing teams (global and local) on data and insights to create market leading plans (sell-through) that drive conversion in European markets.
• Work with global marketing to delivers tools to support and build with relevant brand partners in line with market plans, understand market needs, delivering a holistic marketing launch strategy in collaboration with the wider marketing team.
• Build the full GTM process with local partners through aligning product, commercial and brand. Creating best in class brand proposition, that positions Barbour as the best British lifestyle brand worldwide.
• Build influential relationships with our customers, supplier and agency partners.
• Identify new marketing opportunities for both existing and new products.
• Provide inputs to the central marketing and product teams for future seasonal development based on customer and market knowledge and research.
• Keep abreast of local best practice multi-channel marketing tools and campaigns, to ensure Barbour marketing is world class.
• Create and manage brand guidelines for European distributors.
• Ready the business for growth, particularly responding to the needs of leading European markets across wholesale, retail, communications, experiential and digital.
• Guiding distributors on instore executions, deployment and post evaluation developing efficient & effective strategies.
• Develop and agree measurable KPI’s for all marketing activity.
• Manage European partner support budget and ROI measurement.
• Provide support for any bespoke or in-season asset requirements in line with local market plans.

Skills and Experience:

• Degree level education
• Marketing qualification at degree or post graduate level
• Hold a university certificate in a marketing related Degree discipline.
• Proven trade, online and retail marketing experience.
• Experience working with a distributor and wholesale model.
• Understanding of European regions.
• Demonstrates high standards of attention to detail.
• Able to work well under pressure, remain calm.
• Information Technology including Outlook, Word, Excel, PowerPoint & Internet packages
• Excellent verbal and written communication skills to build strong relationships internally and externally.
• Flexible methods with a positive approach to change.
• Extremely self-motivated.
• Able to work independently and within a team.
• Strong organisational and time management ability.
• Able to establish relationships with people at all levels.

Additional information:

• A degree of international travel will be required.
• Full driving licence required.
• English & French essential, Italy and Spanish a plus but not mandatory.

Benefits:

• Discretionary Company bonus scheme
• Staff Discount
• Operate hybrid & flexible working
• Wellbeing support

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.