Product Analyst

Product Analyst (Data)

Salary: Up to £60,000

Location: Sheffield HQ / Hybrid / Remote

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.

We embrace a remote-friendly culture, giving you the flexibility to choose where you work best. Whether it's from our amazing HQ in Sheffield, remote or something in-between, believe that your best work happens when you have the freedom to create your ideal workspace.

Our Unparalleled Evolution:

We are purpose-driven, helping support educators across the world with high quality educational resources. Born in a Sheffield bedroom, we've grown into a global powerhouse with over 1500 employees in 13 short years and are now the UK's digital education giant and a global leader in our field - testament to our commitment to fostering a workplace where everyone thrives. Now, backed by strategic investment, we're evolving our ways of working to further explore exciting and innovative avenues to support the global teaching community, and sustainably support us through our ambitious growth plans.

We have a long-term vision to create a world-class data function, playing an instrumental role in key business decisions, introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.

As a Product Analyst with a track record of using data to improve growth and funnel strategies, you will be a pivotal part of our dynamic Team of 20+ data professionals, helping to unlock the full potential of our extensive datasets.

Here's a glimpse at what you'll be doing:

• As a Product Analyst, you will play a fundamental role in supporting product roadmap through data-driven insights. You will collaborate closely with product teams to understand their objectives, analyse user behaviour, and identify opportunities for improvement. Your expertise in data analysis and visualisation will enable you to uncover hidden patterns, measure product performance, and make data-informed recommendations.

Here are just some of our Growth data projects you will be working on:

• Build strong relationships with growth and customer product teams to understand business objectives and translate them into areas to analyse and deep dive into
• Provide deep insights and recommendations to influence the product roadmap, driving innovation and growth
• Identify and monitor key performance indicators (KPIs) and develop strategies to improve them through data-driven experimentation and optimisation
• Collaborate with product teams to conceptualise, test and launch new products and features based on data-driven opportunities
• Analyse A/B, MVT tests to assess the impact of new features, content and marketing campaigns on user acquisition, engagement and retention
• Collaborate effectively with BI/Data team members to ensure data quality and accuracy, providing clear requirements and feedback on data collection processes
• Troubleshoot basic tracking issues independently and escalate complex problems to implementation specialists
• Stay up-to-date with the latest trends and advancements in GCP, digital marketing tools and the subscription-based business model

But that's not all! Here at Twinkl, you'll also:

• Lead the way with ownership, innovation, and a passion for making a difference
• Go above and beyond, putting people first and exceeding expectations (because that's just how we roll)
• Do the right thing, always, with trust, understanding, and transparency as your guiding lights
• Be lovely – positivity, humility, and inclusivity are our superpowers!

What you can expect from us:

• An environment that is supportive, and encourages innovation: Grow your expertise and explore new techniques and concepts!
• Support for Growth and Development: Access in-house training sessions, covering key technical and soft skills
• Collaboration and Encouragement as part of a team: Be part of Data Team Friday; a weekly data team get together to support learning and collaboration

Requirements

We look for the following skills and experience. But when we’re hiring for this role, if you don’t have some of the skills and experience listed below, don’t let that stop you from applying!

We are looking for someone who:

• Shares our passion for Twinkl’s mission
• Has a proven track record in delivering data-driven insights with a measurable impact on business outcomes in a fast-paced, dynamic environment
• Is proficient working with SQL and BigQuery (Python good to have too but not necessary) and has experience with any visualisation software (we currently use Tableau)
• Has understanding of eCommerce and subscription business metrics and KPIs (Sessions, Bounces, Step-through Conversion Rates, Retention Rate, Churn Rate, LTV, ARPU)
• Solid experience in analysing user behaviour using raw data from analytics solutions (GA4, Adobe Analytics or similar)
• Is a strategic thinker with a passion for experimentation and a deep understanding of A/B testing and experimental design methodologies
• Is able to prioritise and work with deadlines
• Can communicate complex findings and insights to an array of stakeholders including members of the Executive Team

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave