Marketing Manager

About Shopline:

With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2O solution, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.

SHOPLINE EMEA is looking for an experienced, creative, result oriented marketing manager to build market awareness, and generate demand for Shopline platform.

Responsibilities

• Campaign Strategy: Ability to develop and execute integrated marketing campaigns across channels like PPC,email marketing, content marketing, social, events and more that align with business goals and TAM for the EMEA market.
• Funnel Management: Understanding and managing the buyer’s journey from awareness to conversion.
• Personalization & Segmentation: Creating tailored messaging based on audience segments and using them for different channels and mediums.
• Data-Driven Decision-Making and A/B testing to measure campaign performance and optimize strategies.
• Lead scoring and nurturing via automation tools like Hubspot and CRM like Salesforce.
• Stakeholder Communication and cross-functional collaboration: Reporting on regular marketing performance and aligning strategies with partnerships/sales/product.
• Reporting- Implement the right reports and dashboards to monitor progress on all ABM motions.
• Develop customised content for target accounts( spanning website landing pages, emails, social content, paid media etc)
• Enhance awareness and generate qualified opportunities with global brands in different segments.
• Experience working closely with partners, to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation.

Requirements:

• 4-5 years of experience in B2B SaaS/technology companies in growth marketing.
• Copywriting skills to write persuasive content for ads, emails, landing pages, and social posts or experience in briefing copy writers/designers for the same.
• Experience in generating qualified leads via various marketing channels like digital marketing, content marketing, events and more.
• Understanding of B2B buyers and their behavior in the industry.
• Experience using Salesforce and hubspot
• Ability to move quickly between strategy and execution, focused on output.
• Collaborate closely with selected partners to execute marketing plans and campaigns with defined KPIs by sharing resources and aligned messaging to amplify both brands