YouTube Strategist (Freelance - Part Time)

About Ink:

Ink is the world’s leading travel media company. With offices in Europe, Asia, and the US we work with the world’s largest travel brands and airlines worldwide, including United Airlines, Booking.com, easyJet, Agoda, Virgin Atlantic, Eurowings, Singapore Airlines and many more. We specialise in crafting award winning content across video, social, digital and print, and drive unparalleled media sales.

Ink has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across industry events in the Americas, Europe and Asia.

As part of the Stagwell Group, our divisions include Navigator, a bespoke travel and retargeting platform; ReachTV, the world’s largest airport TV network; Business Traveler, which engages HNW audiences in print, online and on TV; and More Corners, a social-first travel inspiration channel and co-branded content feed.

About the role:

We are looking for the voice of experience in all things YouTube to help support and scale up three of our in-house channels, with a potential fourth on the horizon to be built from scratch.

Please note, this is a freelance part time position. We're ideally looking for someone for 3 days a week but are flexible and open to suggestion to suit the right candidate.

The Role:

• Develop a comprehensive YouTube strategy to increase channel growth, engagement, viewers, subscribers and traffic.
• Oversee multiple YouTube channels.
• Expand channel’s reach and brand awareness.
• Audience and community management and correspondence.
• Analyzing data and metrics to track the channel’s and content’s performance, and identifying areas for improvement.
• Developing and implementing a content strategy and calendar for the channel.
• Drive maintenance and optimization of content, for better search and discovery on YouTube.
• Publishing new videos on the channel and creating the channel upload strategy, including overseeing thumbnail creation, keywording, copy.
• Monitoring and enforcing the channel’s community guidelines and policies.
• Assisting in building the channel tone and identity.
• Overseeing SEO and metadata.
• Ideate relevant content in line with current trends alongside creative teams.
• Identifying and implementing social media strategy.
• Oversees creation and implementation of content calendars.
• Builds out a project management process.
• Builds KPIs for social channels.

Required skills/experience:

• Experience of managing brand identities and channels on YouTube
• Experience of growing YouTube channels previously
• An understanding of how YouTube and video can work as part of a wider marketing strategy
• A good knowledge of YouTube algorithms
• Experience of influencer marketing and paid advertising
• Experience of working alongside video and social teams
• A good communicator

What Ink can offer you:

We know that we are nothing without our people and that they determine the journey we are going on together. We have an environment which facilitates growth and learning through curiosity and a desire to be the best we can.

In addition to a truly collaborative environment, we are pleased to offer benefits including 25 Days Annual Leave, Ink Rewards via Reward Gateway, Competitive Pension Scheme, Cycle to work scheme, Season Ticket Loans, Free refreshments daily and regular social events! We also have two wellbeing days per year for people to use for whatever helps them to feel well, in addition to annual leave and bank hols, plus the Thrive app.

Equal Opportunities:

Ink is committed and proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organisation.