Account Director

ACCOUNT DIRECTOR

Location: Poland Street, London

Reports to: Sr. Account Director, Sr. Director, Creative Operations or Managing Director

Direct Reports: Sr. Account Managers- Creative Services, Account Managers- Creative Services, Account Coordinators, Project Managers & Studio employees

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

The role

The Account Director oversees the account as well as other projects for our clients. The Account Director is the senior person on an account and oversees the creative, strategic and operational direction in order to deliver excellence. The Account Director is responsible for gaining a clear understanding of the existing client needs, developing and implementing relationships and strategies to increase the company’s service offerings to the client. Additionally, the Account Director is responsible for the overall financial performance of the account(s) and ensuring the achievement of budgeted profit. The Account Director is responsible for savings delivery and service delivery.

Responsibilities

• Oversee one or more account teams
• Manage the team to ensure the delivery of BAU operational excellence
• Manage the day-to-day client relationship
• Identify opportunities to develop the account
• Ensure the achievement of budgeted profit
• Provide leadership for an individual or team
• Directly responsible for account P&L. Analyze on a line-by-line basis where time is being spent on the account.
• Conduct diagnostic meetings with existing clients for process audits along with issue tracking and resolution
• Provide support in crafting responses to RFIs/RFPs and SOW's
• Provide quotes. Build and expand client pricing schedules to align with client support requirements
• Seek opportunities to expand service offerings
• Conduct budget review meetings with the client as needed
• Ensure regular communication with clients and manage client expectations
• Be the senior point of contact for the client. Be the client escalation point at a senior leadership
• Plan yearly scope of work/budget with the client to discuss client relationship, performance, budget, forecasting and new strategic initiatives.
• Oversee the management of project/campaign details & coordination from start to completion
• Train the client on how to use internal Tag systems as required
• Identify opportunities to expand the business to other areas of the company
• Succession planning- Oversee the growth and management of staff
• Oversee the creation of Management Information (MI) on a regular basis, i.e. weekly, monthly and quarterly, which must include metrics for Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)
• Monthly reporting
• Provide input, along with manager's support, for Quarterly Business Review (QBR) content
• Take part in the Client Feedback Program to monitor client satisfaction levels
• May manage more than one account
• Recruit for new staff

Skills and Experience required

• Bachelor's Degree in Marketing or related field. A combination of work experience and education can be substituted.
• 5+ years of experience in Account Management
• 4-7 years sales background or project management background
• Minimum 3 years’ experience in marketing production service delivery or a sourcing role
• Strong subject matter expertise in Creative Production or Sourcing
• Working knowledge of campaign management and content production across all media channels
• Understanding production and versioning of TVC elements, digital and social execution, print (including direct mail, literature), Press and Out of Home (OOH)
• Experience with leveraging Project Management, Workflow and Digital Asset Management technology
• Experience with the billing cycle from invoice generation to accounts receivables
• Experience in more than 1 more media type
• Demonstrate ownership and management of one or more P&Ls
• Superior customer service skills
• Excellent written and verbal communication skills
• Ability to multitask, prioritize workload and must be extremely detail oriented
• Polished presentation skills
• Highly organized
• Motivate and lead a team

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.