Market Research Analyst

About our client Magnicity / Groupe M56

Magnicity is a French company founded over 50 years ago.

Their sites welcome nearly 3 million visitors a year and 300 passionate Magnifiers work within the group.

Magnicity operates urban tourism and leisure sites all over the world, located on the top floors of skyscrapers or historic monuments.

More than just a spectacular view of the city, Magnicity is a journey/journey of immersive experiences where local and international visitors discover the city in all its dimensions (its history, culture, lifestyle, etc.).

This discovery is achieved through educational activities, combining new technologies (VR) and powerful experiences, as well as through exhibitions and one-off events to create unforgettable experiences.

They also offer a unique restaurant and bar experience, as well as the possibility of organising private events.

The ‘Magnifiers’ team makes this experience memorable and is inspired by 3 values:

• Professionalism and passion
• Care for all
• Agility as a state of mind

They are currently present in 4 emblematic cities and operate 4 sites :

• Paris - Tour Montparnasse
• Berlin - The Berliner Fernsehturm (TV Tower)
• Rotterdam - Euromast
• Chicago - 360 Chicago Observation Deck

Including two other sites due to open shortly :

• Celest Zalmhaven (Netherlands)
• Varso Tower (Warsaw)

Their name ‘Magnicity’ and their slogan ‘Taking you higher’ express their desire to magnify cities for everyone, through height!

Find out more about Magnicity => https://www.magnicity.com/fr/

Recruitment context

Magnicity is continuing its expansion to become the world leader in high-altitude urban tourism and leisure. You will be joining the Customer Experience & Innovation Director and developing customer knowledge for all our sites.

Responsabilities

Customer knowledge :

• Analyze customer journeys and identify their needs
• Conduct qualitative and quantitative studies (interviews, surveys, etc.)
• Segment audiences (personas, profiles, uses)

Market :

• Identify local agencies and key partners
• Carry out benchmarks to assess the market and competition
• Define value proposition and test new concepts

Data & Customer Satisfaction :

• Measure and analyze customer satisfaction (CSAT, NPS, CES)
• Develop action plans to improve customer experience
• Generate customer insights
• Anticipate market trends
• Evaluate user experience

Project management :

• Involve and drive local teams based on customer analysis
• Create innovative tools to improve customer experience
• Manage market research for the development of new countries/sites

Profile

With 5 years‘ higher education, you will have 3 to 5 years’ significant experience in B2C in the development of strategies and projects linked to customer knowledge, ideally acquired in an agency, research firm and/or advertiser (B2C retail), in a survey, insight & research department.

Hard Skills

• Fluency in English is a must (level: fluent), ideally with international experience and/or international account management.
• Ability to produce market research and analysis
• Mastery of audience segmentation
• Ability to analyze customer insights
• Production of customer knowledge benchmarks
• Solid skills in measuring customer satisfaction (NPS management).

Soft Skills

• Thinker & Doer
• Analytical and synthetic mind
• Strong ability to communicate & act as an ambassador for customer knowledge within the company
• Curiosity
• Agility

What Magnicity has to offer

• Permanent position based in Paris: at the top of the emblematic Tour Montparnasse, Paris 15th arrondissement.
• Fixed-price executive status with RTT
• Up to 2 days telecommuting per week
• Mutual insurance : 80%
• 60% of the cost of provident insurance covered
• 75% of the cost of transport tickets
• meal vouchers at €11.50 / day
• Seniority bonus after 3 years' service

Plus ...

• Working in a friendly, caring environment on a human scale
• An international dimension and multicultural teams
• A company with strong values and a commitment to CSR
• A profitable, fast-growing company with exciting prospects for new projects.

Recruitment process

• Enoa telephone pre-qualification (30 minutes) + meeting (1 hour)
• Magnicity meeting => Future N+1 and Chief People Officer (45 mins each)
• Case + interview
• Welcome to Magnicity

We look forward to meeting you !