Senior CRM Exec

ARNE is a direct to consumer, apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, with ARNECLO.com ecommerce store as our only sales channel.

We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.

Reporting to our Senior Marketing Manager, you’ll be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

So if you are creative with a keen eye for detail, have a passion for the fashion industry and want to join us on our exciting journey please apply today!

Requirements

• Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
• Oversee the CRM campaign execution across ARNE UK & International, utilising Email, SMS & App. From briefing in to performance reporting.
• Develop ARNEs end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time.
• Conduct weekly reporting on ARNE CRM performance, including insight and actions being taken forward to share with the wider business.
• Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and synergy across the different customer touch-points.
• Develop a robust CRM testing plan; ensuring we’re bringing the most value with every send and optimising based on insight.
• Develop and scale new segment opportunities to bring added value from the channel.
• Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an ARNE customer.
• Work with our in-house data team to execute bespoke campaigns based on insight.

Essential Experience and Skills

• Similar experience in a CRM role.
• Previous experience of activated campaigns / automated journeys and subsequent reporting.
• Experience using Klaviyo is advantageous.
• Experience using platforms such as Shopify and Triple Whale are desirable.
• Experience executing CRM strategies across multiple channels.
• Highly organised and process driven.
• Experience working on an International level is advantageous.
• Ability to work both independently and part of a team.
• Able to report on performance, identifying trends and actioning accordingly.
• Strong stakeholder management.
• Proactive, highly organised and process driven.
• Experienced in customer segmentation and the ability to show value.
• Familiar with Database Marketing laws (GDPR)

Benefits

• We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2024
• 32 Days Holiday (including Bank Holidays) + your Birthday off
• Holidays increasing up to 36 days with service
• Option to buy / sell holidays
• Generous staff discount
• Private Healthcare including Dental & Optical Plans after probation
• Health Cash Plan from day one
• Life assurance paying 5x annual salary from day one
• Discounted marketplace with money off/cash back from 100’s of places
• Employee Assistant Programme
• Cycle to Work Scheme
• Tech Scheme

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.