Marketing Analyst

Mr Fothergill’s has been sowing the joy of gardening across the world with our impressive, high- quality seed ranges and equipment for over 44 years. Our products are found in most garden centres as well as big retailers and we also have a blossoming direct to consumer business. We believe that gardening provides not only a good-looking lawn but supports mental health, combats loneliness and is a great way of bringing people together. We have the pleasure of selling a wonderful, purposeful product.

The role of Marketing Analyst will be responsible for the science behind our direct-to-consumer marketing decisions and initiatives. you will be pivotal in managing the customer data coming from many sources including website analytics, call centre statistics and business systems and will provide data insights and analysis to streamline marketing process, understand costs and return on investment and boost conversion rates.

In this role you will get to

• Manage the customer data platform, identify customers accurately to build into the brand segmentation model and provide insights into customer behaviours
• Centralise the operational data for all brands direct to consumer activities within the dashboard and report against the budget targets
• Continually look for opportunities to save costs and drive accretive margin contributions
• Provide recommendations to the wider direct-to-consumer team for best opportunities on marketing activities evidenced with ROAS and ROI measures
• Report daily and weekly on sales revenue and margin for each direct-to-consumer activity
• Report regularly on customer segmentation performance to the wider marketing team
• Be responsible for the direct-to-consumer forecasting process liaising between the sales & marketing, finance and operations teams for demand planning and procurement needs

We’re looking for people who have gained at least 2-years experience in a data marketing role, preferably within a direct-to-consumer sector and demonstrate:

• A working knowledge of ERP systems, Power BI, Spotify Plus is a distinct advantage
• Strong demonstrable analytical skills with the ability to interpret and make data driven decisions
• A strong focus on delivery and commitment to continuous improvement
• Experience of taking raw data and generating user-friendly reports and insights
• Energetic problem solving with a can-do attitude
• Ability to collaborate and motivate others
• Exceptional communication skills.

Key Benefits

• Generous pension scheme
• Private Health Cover
• Life Assurance Cover
• Employee discount
• 22 days holiday entitlement (increasing to 25 after 3 years’ service)

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!