Marketing Operations Specialist

Company Description Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 5 0). We invite you to read our startup stor y to learn where we came from and where we’re going .Read about our mission, story and value s her e .To find out more about our perks, clic k her e .Some of our Blogs might help you get a better understanding of what we do here. You can find them all her e . Thriving at Rewin d: We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:Team-First Mentalit y: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all w in.Performance-Driven Mindse t: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed th em.Flexible Work-Life Approa ch: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy li fe.Customer Centrici ty: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our use rs.Taking Initiativ e: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our succe ss.We Make Time for F un: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the w ay. Job Descrip tion We are seeking a detail-oriented and data-driven Marketing Operations Specialist who will be responsible for managing the Marketing tech stack, including Hubspot, overseeing our email marketing program, managing Rewind’s email database and marketing data and repor ting.The Marketing Operations Specialist will report to the Senior Revenue Operations Manager and will collaborate with cross-functional teams, including marketing, sales, and data, to align goals and execute marketing initiat ives.The ideal candidate will bring a mix of process and technology focus, analytical expertise, and people skills to this new role. Your responsibil ities: Marketing tech stack You will own and manage the Marketing tech stack (e.g. HubSpot, Ada, Appcues, Zapier, Zoom-Webinars) and provide recommendations on how to optimize the current tech stack.You will also evaluate new technologies and add-on applications to improve and optimize marketing team perfo rmance. Hubspot In this role, you set up, configure, and maintain HubSpot for seamless lead generation, tracking, and an alytics.Y ou will:Create and manage workflows, lists, forms and segmentation to automate marketing processes and increase eff iciency.Execute all email marketing ca mpaigns.Build optimization plans for email marketing in collaboration with the Marketi ng team.Own and oversee the testing plan for email ma rketing. Email database You own the email marketing database (prospects, customers, partners) and oversee its growth in compliance with regional privacy and communication regulations. You will monitor and maintain data quality within the marketing database. Data, reporting and op timizationYou will manage all lead list imports into our systems for Sales follow-up, ensuring they are tagged and routed appropriately as well as own and manage the campaign tracking process across ou r systems.You will also:Support the creation and optimization of a lead scoring program and lead qualification process in collaboration with the Senior Revenue Operation s Manager.Build out lead funnel reporting. Track lead quality & progression, and revenue attribution to optimize campaign effectiveness & drive strategy.Partner with the Sales team to develop processes to improve inbound lead flow, qualification and follow-up.Create dashboards and reports to improve visibility into marketing campaign pe rformance.Ensure data integrity within HubSpot and Salesforce, identifying and rectifying any inconsistencies or ina ccuracies. Revenue operati ons supportYou will partner with and support Revenue Operations with Salesforce and related i nitiatives. Qu alifications We are looking for candidates who h ave at least 3 years of marketing operations experience in a B2B saas company, working with HubSpot, Salesforce and integrating those systems with other technologies. You also have:Experience with BI Tools, ide ally Metabase.Strong analytical skills and experience with reporting and data analysis.Project management experience with the ability to manage multiple initiatives simultaneously in a fast-pace d environment.Technically capable, excellent communicator, and a desire to impr ove processes.A blend of strategic thinking, technical expertise, and hands-on execution to drive successful marketing initiatives and r evenue growth.Superb organizational skills and attent ion to detail.Experience with audience segmentation used to deliver tailored content based on demographics and behaviour. Understand what powers advanced audience segmentation and technical email implementation (APIs, liquid logic , ETLs, etc.).Bachelor's degree in Marketing, Business, Communications, or a related fiel d Nice to Have:Hu bSpot CertifiedExperience building and managing HTML email templatesUnderstanding of email deliverability best practicesUnderstanding of regional data privacy laws like GDPR, CCPA Additi onal information Where You’ll WorkThis role will be based out of ou r Toronto Office. How Rewin d Will Support YouWe know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:F lexible work hoursEmpl oyee stock opti onsHealth benefi ts3 weeks vacatio n7 life leave days2 Level Up days for profes sional developm ent1 volunteer daySummer hours (off every other Friday from June - September) and office closed during the holiday break in December4 week sabbatical aft er 4 years with usP aid parental leave$5000/year professional development allowance (you can take courses, buy books, attend conferences, cover ce rtifications, etc)$1000/year wellness/hom e office allowance Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and i dentities to apply.

Location: Toronto, CA

Posted Date: 10/5/2024