Insights Analyst

New West End Company is a partnership of 600 retail, restaurant, hotel and property owners across the world’s top shopping and leisure destination anchored by Bond Street, Oxford Street, Regent Street & Mayfair.

It works in partnership delivering transformational projects, sustainable place management, destination marketing, advocacy, inward investment and commercial insights. It is an influential business voice, active in the wider community and a key partner in delivering a new West End.

Pillar:

Insights & Innovations

Reporting to:

Director of Insights & Strategy

Responsible for:

Delivery and maintenance of insights, regular reporting and internal/external dashboards

Core responsibilities

Core Responsibilities:

• Assist in the technical development and delivery of New West End Company’s (NWEC) insight service (guided by Director of Insights & Strategy).
• Deliver NWEC’s performance measurement toolkit and associated regular reporting.
• Assist with NWEC’s data management practices.

Key Tasks:

• Maintain datasets related to internal business reporting.
• Support all NWEC activities related to external reporting.
• Deliver weekly/monthly analytical (footfall) reports to NWEC’s members.
• Deliver regular analytical reports within the scope of NWEC’s Service Level Agreements and corporate partnerships.
• Provide analytical support for reports and presentations for NWEC’s members and commercial partners where relevant and agreed with the line manager.
• Deliver analytical reports for public sector stakeholders where relevant and agreed with the line manager.
• Work in conjunction with external data analysts who support work within the Insight & Innovation function.
• Ensure that NWEC team members and leadership team is well- supported with data and insights to further internal reporting, advocacy, place management and consumer marketing objectives.
• Support NWEC colleagues with any other bespoke insights and research requirements following prior approval from line manager
• Support the CEO, the COO, NWEC Directors, the Chairman and NWEC’s Board of Directors with any other relevant data queries.
• Maintain and update reporting tools (dashboards, report & presentation templates) to measure progress of programmes against set KPIs.
• Support other team members with their performance reporting and maintain KPI scorecards for CEO/COO reports to the NWEC’s Board.
• Maintain analytical and reporting tools within CRM systems to measure and support member/stakeholder engagement.
• Maintain, monitor and update data protection measures regularly in line with the change in laws and regulations.
• Day to day maintenance of NWEC’s internal knowledge resources (factbooks, data dashboards) to support teams across the organisation.

Key Objectives / Outcomes:

• Ensure that NWEC is a timely and reliable source of insights into the West End business environment.
• Ensure that NWEC team members and leadership team is well- supported with data and insights to further internal reporting, advocacy, place management and consumer marketing objectives.

Essential Skills:

• Proven track record of delivering insights across all levels
• Excellent time management and communication skills.
• Efficient multi-tasker working to deadlines with an ability to maintain a positive attitude under pressure.
• High attention to detail; visual, written, organisational & data.
• Intermediate-to-advanced level of IT skills ( data processing, data visualisation, advanced analytics...Alteryx, Power BI essential).
• Understanding of business intelligence tools and how to use data to deliver usable commercial insights.
• Experience in using CRM systems and digital marketing automation systems.
• Knowledge of the retail and high street business environments, both from B2B and from B2C perspectives.