Technical Marketing Manager

CRM MARKETING LEADER - MARKETPLACE - SERIES A

The Talent Platform has been retained by Fleek to support them through their next phase of growth!

About Fleek

Fleek is a B2B Marketplace for wholesale second hand fashion. We enable resellers and retail stores to buy from vintage clothing suppliers from around the world.

We are backed by top Silicon Valley VCs such as Andreessen Horowitz (a16z), HV Capital, Y Combinator and founders/CEOs of Depop, Shopify, Postmates.

The Role

We are looking for a technical and analytical CRM Leader (+5 years experience) to own the development of our CRM program. In this role, you’ll play a pivotal role in shaping the CRM agenda in partnership with Product, Data, and Engineering.

As an early member of the CRM pod, you’ll have the opportunity to shape the direction of the program from the ground up and leverage Fleek’s wealth of content to activate and retain buyers and sellers.

What You’ll Do

• CRM Roadmap - work cross-functionally to define and prioritize the CRM roadmap with the aim of activating and retaining buyers and sellers through personalized and automated comms on owned and operated channels (Email, SMS, Push, Chat);
• Lifecycle Triggers & Comms - own our core event stack in partnership with Product; deeply understand our buyers and sellers base to drive customized comms based on highly scalable triggers.
• CRM setup and Tech - act as a thought leader on all things CRM Tech; partner with Product, Eng, and Data to drive our priorities forward;
• A/B Testing - build and grow a high-velocity testing framework aimed at constantly increasing testing throughput and reducing ship-time to production. Partner with other functions to construct a testing framework that drive incremental GMV;
• Creative & Messaging - develop scalable and qualitative insights-backed creatives to be deployed on owned channels

About The Team

Fleek is a diverse set of funky individuals with the single mission of helping sustainability and promoting circular fashion while building a beautiful product experience. Our 50+ people team comprises individuals from 7+ countries with experiences from Google, YC, Uber, Parthenon, Cambridge, Oxford, UC Berkeley, and more.

What it's like to work at Fleek

We at Fleek believe in happy employees :-)

Comprehensive healthcare coverage inclusive of Physiotherapy

Exclusive employee clothing drops courtesy of Fleek.

Fleek travels once a year for an international retreat. Given the global nature of the business, employees are encouraged to find time to meet customers where they are

Shared ownership: Being On Fleek means you’ll own a part of it

Keywords

Marketing, MarTech, Technology, CRM, CDP (Customer Data Platform)

Campaign automation, personalization, customer segmentation, lifecycle marketing

Braze, Marketo, Hubspot, Salesforce Marketing Cloud, Moengage, Iterable

CRM MARKETING LEADER - MARKETPLACE - SERIES A