Digital Performance Manager

Digital Performance Manager

Leeds, West Yorkshire (2days a week in the office)

£45k-£55k + Excellent Benefits

Are you a talented Digital Performance Manager looking to make a significant impact in the retail industry? Our client, a leading name in the sector, is seeking a skilled professional to join their dynamic digital marketing team.

About the Role:

As a Digital Performance Manager, you will play a pivotal role in driving online sales and achieving ambitious performance goals. Your responsibilities will include:

• Overseeing and optimising various online marketing channels, including paid search (PPC), social media advertising, email marketing, affiliate marketing, and display advertising.
• Implementing robust tracking and analytics tools to measure campaign performance and identify key metrics.
• Analysing data to gain valuable insights into customer behaviour, campaign effectiveness, and areas for improvement.
• Making data-driven optimisations to enhance the performance of marketing campaigns across different channels.
• Calculating and reporting on return on investment (ROI) for each marketing channel.
• Allocating budget effectively across different marketing channels based on performance and ROI.
• Conducting A/B testing to identify the most effective marketing strategies.
• Collaborating closely with other marketing teams to ensure alignment and maximise results.

About You:

• Proven experience in Digital Performance and Optimisation or similar role in a consumer industry.
• Strong understanding of various online marketing channels and platforms.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• A passion for staying up-to-date with the latest trends and best practices in digital marketing.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced, team-oriented environment.