Head of Ecommerce

Join the UK's No.1 Bullion Dealer and help us empower people to take control of their wealth through tangible, valuable assets

We're looking for people who are passionate about precious metals and excited about making a difference.

BullionByPost is dedicated to providing individuals with a secure, simple, and trustworthy way to purchase physical precious metals. Our mission is to make gold, silver, and other precious metals accessible to everyone, whether for investment or collecting, by offering high-quality products, transparent pricing, and reliable delivery directly to customers’ doors.

You will become part of an exciting, entrepreneurial business which over the last 15 years has grown our flagship brand BullionByPost.co.uk to become the UK’s No.1 online gold and silver bullion dealer, turning over more than £300m a year. Our portfolio also includes Gold.co.uk as well as fully translated, localised bullion websites across the EU and the United States, marking our rapidly expanding international footprint.

What is the role?

As Head of eCommerce you will take the helm of our eCommerce operations, with a clear mandate to optimise our suite of websites, enhance user experience, and ensure maximum conversion efficiency. Managing territories in the UK and across Europe you will be pivotal in driving the online commercial strategy, ensuring our websites reflect our ambition and resonate with our diverse customer base, all while delivering on growth and profitability.

We value individuals who thrive in our collaborative culture, demonstrate problem-solving prowess, and have an inherent drive for excellence. You will develop an in-depth understanding of our products, our customers, and the precious metals industry which will inform and guide your decision-making process.

Package Description

• Basic salary up to £70,000 DOE.
• Employee bonus scheme up to 30%.
• 25 days holiday (with the option to buy more).
• 8% Pension Contribution
• Private healthcare
• Cycle to work scheme (worth up to 5% of basic salary)
• Opportunities and budget for skills development

Main Responsibilities

• Develop and take full ownership of an eCommerce strategy that aligns with the broader business goals.
• Use data-driven analytics to monitor customer behaviour and market trends, making informed decisions to improve the customers journey on our websites.
• Ensure that the customer remains at the centre of our focus and that they always receive an intuitive user experience and seamless customer journey.
• Conduct A/B testing and other optimisation methods to improve conversion rates and the user journey (CRO).
• Identify gaps in performance, propose and test creative solutions, and measure performance to continuously add value.
• Leverage your existing expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.
• Develop a framework for monitoring and reporting on key performance indicators (KPIs) and objectives and key results (OKRs).
• Advocate for a culture that understands and utilises data to inform decisions and strategy.
• Stay ahead of new e-commerce trends and technologies, implementing innovative solutions to keep BullionByPost at the forefront of the industry.
• Continuously analyse competitors to identify new opportunities.
• Collaborate with pay-per-click (PPC), search engine optimisation (SEO), and email marketing owners to create a cohesive e-Commerce strategy.

The ideal candidate must have...

• A successful and proven track record in a senior eCommerce role, preferably in online retail.
• Be customer led.
• Take ownership of our websites functionality, making iterative improvements to enhance customer experience.
• Strong commercial acumen with the ability to interpret market data and financials to drive eCommerce strategy.
• Exceptional data analytical skills.

At BullionByPost we value

• INTEGRITY - We’re committed to earning trust, doing what is right, acting like owners, and holding ourselves to the highest standards.
• AGILITY - With a focus on speed and adaptability, we value progress over perfection and are continuously learning and improving.
• AMBITION - We push boundaries, make bold bets, and strive to be the best in every aspect.
• CLARITY - Through straightforward communication and well-understood goals, we encourage ideas and value honesty.
• EFFICIENCY - Resourcefulness and frugality are our cornerstones. We aim to extract maximum value with minimum input.