Brand Communications Manager

POSITION: Brand & Communications Manager

LOCATION: Wimbledon, UK / Hybrid

TERM: Permanent

ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Abu Dhabi & Dubai, both United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:

As our Communications and Brand Manager you will play a pivotal role in shaping our corporate identity as well as fostering a culture of engagement and alignment within our organisation. Reporting to the Brand and Communications Manager, you will be responsible for implementing our strategic communications approach, curating our social media channels to fully optimise engagement as well as creating comprehensive internal communication and brand management initiatives across the business.

KEY ROLES & RESPONSIBILITIES:

• Work with the marketing team to develop and roll out an external communication strategy that directly supports 54s branding, mission, and vision.
• Produce high-quality written content, including press releases, articles, blog posts, and social media updates, that reflect 54’s values and tone of voice.
• Support the consistent delivery of thought-leadership articles and social media posts containing unique insights and data, which position 54 as a leading innovator within the global sports industry.
• Optimise online and social media presence to drive engagement within target audiences (B2B).
• Support the internal communication and engagement strategy, ensuring the organisation’s mission, values, initiatives and people news are communicated in a regular, considered, effective and engaging way.
• Support the Brand and Communications manager to prepare for leadership involvement at external speaker events that support the 54 mission, vision and employer branding
• Support the creation and maintenance of company-wide case studies and showreels, in conjunction with the wider team.
• Identify industry award submissions that fall in line with 54s branding and support the delivery of submission entries with support from the business.
• Support the BD/Marketing team in the creation of pitch decks and supporting collateral.
• Work with the HR team and Global Department leads to deliver internal communication initiatives that support organisational knowledge sharing and understanding.
• Maintain and develop both the external company website, and internal intranet page.
• Support with managing and creating engaging content for 54’s communications channels (intranet, email, in-person events, virtual events, social channels etc.).
• Support the management and delivery of both virtual and in-person all-staff events, town halls and regional events.
• Ensure internal communications is considered and handled in a sensitive and timely fashion linked to key external announcements.

REQUIRED SKILLS & EXPERIENCE:

• Relevant experience in a brand/corporate communications role, working with colleagues in multiple locations and time zones.
• Impressive experience in management of digital/social media channels and the development of content to engage B2B audiences across all channels. Specific experience of delivering impactful LinkedIn campaigns for in-house, B2B brands is highly desirable.
• Experience in utilising social media management tools (such as Hootsuite, Sprout Social, Buffer, etc.).
• Experience in briefing graphic designers and video editors to bring to life concepts for social media content.
• Ability to edit video and perform basic graphic design for social media is highly desirable.
• Experience in establishing companies and/or brands as thought-leaders within their sector through the delivery of a programme of thought-leadership articles and white papers, supported by unique data and insights.
• Proven ability to build effectives with a wide range of audiences, both internal and external.
• Excellent copywriting capabilities, wit experience of writing for press, social and internal media.
• Ability to manage multiple projects simultaneously, utilising project management applications (such as Monday.com).
• Experience in CMS management, ideally, Webflow.

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 25 days annual leave (+ public holidays), pro-rated
• Employee Assistance Program (EAP)
• Private Healthcare
• Staff clothing
• Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00