Digital Marketing Manager

Digital Marketing Manager

eCommerce Retail

Greater Manchester, Hybrid working (2 days in the office)

• Huge consumer brand - Highstreet brand name
• £multi-million+ turnover business, with continued growth
• Continued investment (people, technology and resource) – multi-million investment
• Award winning! FANTASTIC reputation!
• Hybrid working (2 days per week)

Key responsibilities for this role include:

• Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media, CRM and Customer lifecycle journeys.
• Management multimillion digital budgets.
• Measure and report on the performance of all digital marketing activities. Producing performance reports to senior stakeholders.
• Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy, including Brand, Content, PR and Social Media, SEO and ATL
• Line management of the digital team – the delivers of these campaigns.

Experience and Skills Required:

• Ideally 5 years’ experience within Digital Planning/ Digital Strategist/ CRM
• Highly analytical with experience analysing and measuring marketing campaigns (performance of Paid Media channels/ social etc.).
• Experience in campaign planning and coordinating the delivery across different teams.
• Highly experience in CRM and customer journeys, planning customer lifecycle etc.
• Excellent communicator.
• Excellent attention to detail.
• Self motivated. Someone who takes risks and isn’t afraid to try something that could lead to a success for the brand. Someone who isn’t shy of being in a stand alone role (strategy) and supported by the delivery teams.
• Ideally agency management experience, as well as people management experience as this role includes both.