Head of Paid Social

Job Title: Head of Paid Social

Location: Manchester

Employment Type: Full-Time

Experience: Minimum 4 Years

Salary: Competitive, Based on Experience

About Us

We are a leading digital agency based in Manchester, with an exciting portfolio of clients spanning various sectors, including eCommerce, retail, and beyond. We pride ourselves on delivering innovative, data-driven strategies that help our clients grow and succeed in their industries. As we expand, we are looking for a dynamic Head of Paid Social to join our team and lead the growth of our paid social division.

Key Responsibilities:

• Strategy Development:
• Develop and lead the paid social media strategies across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest, tailored to a diverse range of clients, primarily in eCommerce and retail.
• Team Leadership:
• Lead and mentor a team of paid social specialists, fostering a collaborative environment that encourages continuous learning and professional development.
• Campaign Management:
• Oversee the execution and optimization of campaigns to ensure they meet or exceed key performance metrics (KPIs), such as ROI, ROAS, CPA, and more.
• Client Collaboration:
• Work closely with clients to understand their business objectives and provide strategic guidance on how paid social can support their goals.
• Analytics & Reporting:
• Analyze performance data, generate actionable insights, and report regularly to both clients and internal stakeholders. Ensure that campaign results are driving business growth.
• Cross-Channel Integration:
• Collaborate with other departments, including SEO, PPC, and content teams, to ensure seamless cross-channel integration and holistic digital marketing strategies.
• Innovation:
• Stay up-to-date with the latest trends, technologies, and platform updates in the paid social space. Identify opportunities for new platform tests and innovative approaches that deliver results.

Key Requirements:

• Experience:
• Minimum of 4 years’ experience in a paid social role, preferably in a digital agency setting, with a proven track record of managing high-budget campaigns for eCommerce and retail clients.
• Leadership:
• Demonstrated experience in managing and growing a team, with strong leadership and mentoring abilities.
• Technical Skills:
• Deep knowledge of key social platforms, ad formats, and targeting strategies. Expertise in tools such as Facebook Ads Manager, Google Analytics, and other tracking tools is essential.
• Data-Driven Mindset:
• Strong analytical skills with a focus on ROI and performance marketing. You should be comfortable making data-driven decisions to optimize campaigns and improve client results.
• Client-Facing Skills:
• Excellent communication and relationship-building skills. Ability to explain complex strategies and performance insights in a way that’s accessible to clients.
• Adaptability:
• Able to thrive in a fast-paced, dynamic environment and manage multiple client projects with varying objectives simultaneously.
• Creativity:
• A creative thinker who can balance data insights with innovative campaign ideas that engage audiences and drive performance.

Benefits:

• Competitive salary based on experience
• Flexible working options (hybrid)
• Opportunities for career progression and professional development
• A vibrant office culture in the heart of Manchester
• Regular team social events
• Health and wellness benefits

If you're passionate about social media, data-driven performance, and are ready to lead a growing team in a fast-paced digital agency, we want to hear from you!

Apply Now and be a part of our dynamic Manchester-based team, shaping the future of paid social for some of the most exciting brands in the eCommerce and retail space.