Marketing Communications and VIP Manager

Marketing Communications and VIP Manager

Role Overview

The Marketing Communications and VIP Manager will be responsible for managing and executing all aspects of brand marketing communications, VIP relationships and PR strategies.

Reporting into the Brand Director, this individual will help drive the brand's narrative, ensuring Emilia Wickstead’s positioning as a leader in luxury fashion is reinforced across various channels.

The successful candidate will collaborate with internal teams, external agencies and high-profile clients / stylists to elevate the brand’s image, maintain strong relationships with VIPs and assist on compelling communication strategies.

Key Responsibilities

Marketing Communications

• In partnership with the Brand Director, plan and implement the global marketing communications strategy in line with the brand’s vision and business goals.
• Cross-collaborate with internal teams to ensure clarity on marketing plan, developing and leading all seasonal product messaging and marketing.
• Oversee the creation of press collateral, including lookbooks, press releases and campaign materials.
• Oversee and maintain the marketing calendar, ensuring alignment across all campaigns, product launches and marketing initiatives.
• Plan and manage small-scale projects in the marketing and business calendar.
• Partner with the Store Manager to plan and deliver a store events calendar.
• Facilitate all wholesale partner marketing and events, working closely with key partners to maximise co-op budget.

VIP & Influencer Relations

• Develop and maintain strong relationships with high-profile clients, celebrities, influencers, stylists and press to support brand visibility and exclusivity.
• Manage VIP fittings, bespoke orders and requests for red carpet and event appearances, ensuring impeccable service and communication.
• Oversee the coordination and logistics of loaning garments for VIPs, including managing the flow of samples and liaising with stylists.
• Identify and engage relevant influencers and opinion leaders for product placements, collaborations and partnerships that align with the brand’s luxury positioning.
• Lead the execution of VIP dressing for high-profile events such as film festivals, awards shows, and major global fashion events.
• Track and report on VIP coverage, influencer collaborations, and their impact on brand awareness and sales.

Public Relations & Events

• Act as the key liaison with external PR agencies, ensuring alignment with brand objectives and maximized media coverage.
• When needed, drive proactive media outreach to secure editorial placements and press features in select high-end UK fashion and luxury lifestyle publications (e.g., Vogue, Harper's Bazaar).
• Organize and manage brand events, including product launches, fashion shows, trunk shows, and VIP client events, ensuring they are executed to the highest standard.
• Support collaborations with luxury partners, ensuring a seamless integration of Emilia Wickstead into collaborative marketing and PR initiatives.
• Manage press requests and media inquiries for Emilia Wickstead brand.

Team Leadership & Reporting

• Provide leadership and mentorship to junior team members, fostering a collaborative and high-performing environment.
• In partnership with the Brand Director, set measurable KPIs for marketing communications and VIP initiatives, tracking their impact and adjusting strategies as needed.
• Prepare and distribute regular reports on media coverage, campaign effectiveness, VIP relations, and influencer partnerships to present to senior management.

Requirements

• Self-motivated, creative and resourceful individual with deep understanding of global press and fashion creative landscape and innate sense of luxury storytelling
• Exemplary written and verbal communication skills
• Strong communications, interpersonal and relationship building skills; able to work as a team, keen multitasker who can spearhead projects on his/her own with accountability
• Well organised, able to balance competing priorities and deadlines
• Strong understanding of the luxury fashion industry, ideally with existing relationships with key media, influencers, and stylists.
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment.
• Experience managing PR agencies and executing large-scale events a plus.
• A strategic thinker with a creative approach to problem-solving and a keen eye for detail.
• Passion for luxury fashion and a deep understanding of the Emilia Wickstead brand aesthetic and values.

What We Offer

• A competitive salary and benefits package.
• The opportunity to work for a prestigious luxury fashion brand with global recognition.
• A collaborative and dynamic work environment with a passionate and dedicated team.

ALL APPLICANTS TO PLEASE SPECIFY SALARY EXPECTATIONS AND CONFIRM THEIR RIGHT TO WORK WITHOUT RESTRICTION IN THE UK. THANK YOU.

We anticipate a large response to this advert. If you do not hear back from us within 2 weeks, unfortunately you have not been shortlisted. Thank you for you interest in Emilia Wickstead.