Marketing Lead - Public Sector

Our Vision: Continue to be the leading UK mobile infrastructure services company.

Our Mission: To be famous for excellence in delivery, embracing transformation with our people and our customers at its heart.

We are at an exciting time in our company’s development. We've come a long way since we were first formed in 2012. From the rollout of new technologies and managing complex legislation affecting the industry, we are leading the conversation on innovation and developing sharper solutions to serve our customers better. We collaborate as a team to meet the high standards expected of us and demand the best of ourselves through our values.

About the Role

Join the largest telecom tower company in the UK as we expand our Marketing

capabilities to strengthen our position as an industry leader. We are seeking a dynamic

and experienced Marketing Lead to spearhead our Marketing initiatives

in the public sector. This role will play a pivotal role in shaping our public affairs

engagement, campaign strategies, and communication efforts with government

entities and industry bodies. Join us in shaping the future of telecommunications

infrastructure and making a lasting impact in enabling a digitally connected society.

Public Relations and Thought Leadership:

• Develop and implement a comprehensive public relations strategy and
• execute plan to enhance Cornerstone’s brand awareness, consideration
• and reputation in the public sector.
• Craft compelling content for our target audiences, including press
• releases, thought leadership pieces, white papers, and opinion articles.
• Identify and create opportunities for public speaking engagements and
• industry panel discussions for Cornerstone’s leadership teams.

Public Affairs Engagement:

• Lead public affairs initiatives and develop campaigns to engage key
• stakeholders across government, media, and industry bodies.
• Build and nurture relationships with government departments, local
• authorities, industry trade associations, and industry groups.
• Collaborate and build strong relationships with Cornerstone’s customers’
• public affairs, public relations and media teams, to maximise lobbying
• opportunities and secure strategic meetings with policymakers.

Campaign Strategy and Execution:

• Design targeted communication strategies for ministerial and government
• engagements, ensuring alignment with the company's objectives.
• Work closely with Cornerstone’s internal teams and SME’s to develop and
• deliver impactful campaigns that highlight our role as the partner of
• choice in mobile and digital infrastructure services.
• Monitor and provide insights into political party activities and Government funded tenders to identify opportunities for sales and growth in co-ordination with the Sales team.

Policy Support and Advocacy:

• Assist the General Counsel and Head of Planning in policy submissions and advocacy efforts related to telecom regulations, CODE and infrastructure development.
• Monitor and analyse legislative developments, providing insights and recommendations to influence policy decisions favourable to Cornerstone.

Media and Government Relations:

• Drive proactive PR activities across government entities, media outlets, civil services, devolved governments, and planning authorities.
• Coordinate with the Communications Manager to manage press inquiries and media relationships, ensuring accurate and favourable coverage.
• Drive positive media coverage through creation of white papers and thought leadership pieces o Identify, develop and maintain a content calendar for relevant forums, press and associations
• Forge strong relationships with customers Marketing teams for positive press coverage and damage reputation management

Content Creation and Copywriting:

Produce high-quality written content for various communication channels, including blogs, newsletters, speeches, and reports with target audiences (Ministers, Government, DSIT, Local Authorities, Cabinet, Civil Service, etc).

Ensure consistency in messaging and brand voice across all public sector communication efforts.

Event Management:

• Plan and execute public sector events, parliamentary events, conferences, and roundtables to strengthen Cornerstone’s presence and thought leadership in the industry.
• Collaborate with Marketing Operations to ensure seamless event logistics and execution.

Key Accountabilities

• Achieve defined OKRs related to public sector engagement, media coverage and campaign effectiveness.
• Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
• Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
• Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
• Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/ consultation opportunities

Knowledge, Skills and Experience

Broad Marketing Skills:

• Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
• Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.

Public Sector Expertise:

• Proven track record of engaging with government entities, local authorities, and industry bodies.
• Familiarity with telecom regulations, policies, and industry trends.

Excellent Communication Skills:

• Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
• Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.

Stakeholder Management:

• Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
• Experience in lobbying and advocacy efforts to influence policy decisions.

Strategic Thinking:

• Strong analytical skills with the ability to translate complex information into actionable insights.
• Strategic mindset to identify opportunities and develop initiatives that align with business objectives.

Project Management:

• Excellent organisational skills and the ability to manage multiple projects simultaneously.
• Experience in event planning and execution, with a keen eye for detail.

Collaborative Approach:

Ability to work collaboratively with cross-functional teams, including planning, legal, properties and estates, and marketing teams

What we offer

Competitive salary and an excellent bonus structure

30 days holiday

Competitive pension scheme

Hybrid working

Life insurance

Cycle to Work

Retail Discount

Competitive refer a friend scheme

Private Healthcare Insurance

Cornerstone was established in 2012 as a joint venture between Vodafone and Telefonica to consolidate their mobile network infrastructure into a single grid, thereby enabling ongoing efficiencies in network design, build and operations. We are now the leading UK mobile infrastructure services provider with over 15,000 sites owned and operated in the UK, with a further 5000 third party sites managed on behalf of our two main customers. Cornerstone generates in excess of £380m of revenue and £140m of EBITDA annually and has an estimated market cap of in excess of £3bn. Vantage Towers and VMO2 are the principal Shareholders.

If this role is of interest to you and you would like to find out more, please do apply with an up to date version of your CV.