Ecommerce Growth Manager

"Beauty is not a stereotype; your personal style is your own signature, to be expressed day by day.” - Terry de Gunzburg, Founder.

Founded in the heart of Paris in 2000 by the iconic Terry de Gunzburg, BY TERRY believes in the transformative power of ‘Makeup that Cares’.

Our commitment goes beyond luxury - it’s about empowering individuals with skin-loving formulas that celebrate and enhance natural beauty, tailored to each person’s style and life experiences.

We champion the beauty of every individual, offering an innovative range of high-quality makeup, skincare, and fragrances designed to not only magnify but also improve skin day by day. Our signature products, Baume de Rose and Brightening CC Serum, embody this belief, blending exceptional skincare benefits with exquisite beauty.

With offices in Paris and London, BY TERRY is celebrated globally for its innovation and timeless glamour, present in the world’s most prestigious stores and supported by a comprehensive global distribution network. BY TERRY has earned numerous awards, especially for our groundbreaking hyaluronic-infused powders.

Join BY TERRY, and be part of a team that values creativity and a commitment to redefining beauty standards. Immerse yourself in a world where every day is an opportunity to inspire and be inspired. Together at BY TERRY, we make it up, we make it real, we make it recur.

Key Responsibilities:

• E-Commerce Calendar Execution:

Plan and Execute E-Commerce Campaigns: work with the Website Manager to execute the e-commerce calendar, coordinating product launches, promotions, and seasonal campaigns in alignment with marketing and sales strategies. Work closely with the marketing, creative, and product teams to ensure that all e-commerce campaigns are executed flawlessly.

Performance Tracking: Analyse the performance of campaigns and product launches, using insights to refine future e-commerce strategies.

• Lead Web Creative in Line with Brand TOV:

Creative Oversight: Take the lead on all web creative, ensuring it aligns with the brand’s tone of voice (TOV) and luxury aesthetic. This includes overseeing the look and feel of the website, from homepage design to product detail pages.

Brand Consistency: Ensure all web content, including banners, images, and copy, is consistent with the brand's luxury positioning and storytelling, reflecting elegance and sophistication.

Collaborate with Creative Teams: Work closely with internal and external design teams to develop compelling, on-brand creative assets for the e-commerce site that captivate and engage customers.

Visual Storytelling: Use creative assets to tell a story that resonates with our high-end customer base, driving emotional connections with the brand through the digital space.

A/B Testing: Implement A/B testing for creative elements such as visuals and copy to optimise engagement and conversion rates, making data-driven decisions for continuous improvement.

Stakeholder Communication: Communicate updates, progress, and challenges to key stakeholders within the company, ensuring alignment on e-commerce goals and execution.

• Front-End Customer Experience:

Optimise the User Journey: Own and enhance the customer’s front-end experience, ensuring a seamless, elegant, and intuitive shopping journey that reflects the luxury status of the brand.

Customer-Centric Focus: Continuously monitor and improve site functionality, ensuring an effortless, premium experience from product discovery to checkout.

UX/UI Enhancements: Collaborate with the design and development teams to implement best-in-class UX/UI practices that elevate the website’s aesthetic and usability, keeping the brand's visual identity and luxury standards at the forefront.

Personalisation: Utilise data and customer insights to drive personalisation strategies, delivering relevant, tailored content and product recommendations.

Mobile Optimization: Ensure the website delivers an exceptional mobile experience, mirroring the high standard of desktop functionality and design.

Qualifications:

-5 years of experience in e-commerce management, preferably in the luxury, beauty, or fashion sectors.

-Proven track record of improving front-end customer experiences and executing successful e-commerce campaigns.

-Strong understanding of UX/UI principles and experience working with design and development teams to optimise the online experience.

-Creative mindset with a deep appreciation for luxury aesthetics and attention to detail, ensuring that all web creative aligns with brand TOV.

-Experience with e-commerce platforms (Shopify) and Google Analytics to track performance and optimise site functionality.

-Exceptional project management skills, with the ability to manage multiple tasks and meet tight deadlines.

-Strong communication and collaboration skills, with the ability to work cross-functionally in a dynamic, fast-paced environment.