Lead Digital Designer (3-month FTC)

Join Our Team as a Lead Digital Designer at United Legwear & Apparel UK!

About Us

Founded in 1998, United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories. As a joint venture partner of PUMA North America and licensee of various renowned brands such as Hurley, Skechers, Ted Baker, Scotch & Soda, and more, ULAC operates globally with headquarters in New York City and offices in various locations, including London.

Our mission is to treat our stakeholders with respect, integrity, and fairness while delivering high-quality products. Our core values—Unity, Loyalty, Advancement, and Charity—guide our operations.

About The Role

As the Lead Digital Designer at ULAC, you will play a crucial role in shaping our digital presence, ensuring it aligns with brand values and resonates with audiences across the US, UK, and Europe. Reporting to the Head of Ecommerce, you will collaborate with global digital teams in New York, Amsterdam, and London. Your primary responsibility will be to lead the digital design efforts across websites, performance channels, and email campaigns, while fostering creativity, setting high standards, and driving continuous improvement in our digital aesthetics.

We are looking for someone who brings energy and confidence to the business, with a proactive approach to enhancing the brand’s creative expression. Above all, you will act as a guardian of brand identity, delivering engaging and innovative ideas that elevate the brand in global markets.

This role will focus on Ted Baker, with opportunities to expand to other brands soon. As Ted Baker relaunches this autumn, we seek someone who understands the brand’s heritage of quirky British style, attention to detail, and innovative design.

This role is a fixed-term assignment for 3 months.

What You’ll do:

Digital Design and Fashion E-commerce Enthusiasm:

• Demonstrate a passion for digital design and the fashion e-commerce landscape.
• Inspire and mentor the digital team, setting high creative standards.

Brand Implementation:

• Translate the Ted Baker brand online, implementing the visual style in line with guidelines provided by PDS and ABG.
• Develop seasonal digital guidelines and lead the team through seasonal transitions.

Innovation and Trend Leadership:

• Champion new digital design trends and explore opportunities to integrate innovative technologies.
• Explore new tools to enhance design workflows.

Collaboration and Content Delivery:

• Collaborate with digital teams and front-end developers to deliver dynamic, user-focused content.
• Manage designs for weekly site updates, including landing pages, editorial features, emails, and marketing assets.

Photography Studio Collaboration:

• Work with in-house and outsourced photography studios to ensure digital assets are created with proper dimensions and ratios.
• Assist with creative direction for editorial photoshoots.

User Experience (UX) Projects:

• Lead UX projects, providing design recommendations and functional specifications for developers.
• Create wireframes for user journeys with support from the analytics team.

What You’ll Bring

• Available to start as soon as possible and for 3 months
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong skills in typography, layout, and idea generation.
• Meticulous attention to detail and brand consistency.
• Familiarity with print and production processes.
• Ability to brief illustrators, photographers, and artworkers.
• Knowledge of HTML5, CSS3, and responsive web design is an advantage.
• Experience with UI/UX design.
• Knowledge of e-commerce platforms (Shopify preferred) and omnichannel retail.

Personal Traits:

• Proactive, focused, and ambitious.
• Receptive to new ideas and directions.
• Interest in current and future design trends.
• Positive, outgoing, and hard-working.
• Strong communication and organizational skills.