Analista de Marketing Pleno

The Marketing Analyst Skincare expert will be responsible for meeting the objectives and guidelines of the category under their charge in terms of the marketing plan, product launches, orders, competitive analysis, online and retail plan, and press.

Besides that, will also be responsible for brand execution across all contact points for the Skincare axle, following the brand elevation guidelines. This position will be also responsible for all corporate initiatives in press, social/influencers and events to support the brand strategy and ensure the local brand KPIs.

Overall – Skincare Expert

• Support brand strategy, aligned with global guidelines, to increase brand awareness through B&M and digital activities.
• Definition and execution of the 360º comm (PR, Trade, Digital, Training, Events, VICs actions and, eCommerce, etc) launch strategy for skincare, engaging the internal and external stakeholders to roll out the best plan to deliver the market targets.
• Development of commercial information: launch objectives, product & 360 presentations for sell-in negotiations, negotiation of animation spaces (on & offline), results analysis, and competitive analysis.
• Collaboration with the Training, eCommerce, and Commercial departments regarding the category’s needs.
• Gather and analyze constant information about the Skincare category on the market evolution, trends, and competitors, identifying growth opportunities and leading strategy to pursue them.
• Analyze sell-in and sell-out information for the Skincare category, developing an action plan when it is necessary.
• Support the definition of potential sales for all new Skincare launches.
• Define sampling/gift strategy for the Skincare axis and lead their implementation involving all the stakeholders about this topic and coordination of monthly POSM shipments to points of sale in collaboration with Sell-Out.
• Negotiate Skincare events with key partners implement VM in stores and implement the full event package.
• Maintain and develop communications with the regional Marketing team to approve visual merchandising activities and ensure an effective flow of information and feedback.
• Analyze the ROI of all Skincare Marketing Activities and suggest improvements.

Merchandising

• Implementation of Merchandising to the Skincare category across all distribution channels (online and offline).
• Responsible for the Skincare linear update by semester to ensure the roll-out of the new identity and launches in stores, proposing and aligning the layout with HQ guidelines, finding the best supplier to develop and implement the VM material, following all purchase process with the regional team, ensuring proper in-store implementation.
• Analyze the franchises performance to propose the best portfolio and shelf arrangement, ensuring the better performance in retail and online.

Corporate PR

• Build and maintain Guerlain’s reputation through our brand storytelling (heritage, innovation, and sustainability), long-term relationships and the development of relevant content for external and internal stakeholders using PR, Corp Comm and Crisis management strategies, leveraging the brand and corporate image to be recognized as the most elevated brand in luxury and beauty category.
• Collaboration with HQ and Regional Teams on PR strategy requirements, overseeing the weekly agency status updates and consolidating the monthly report for HQ.

Corporate Events

• Design and implement the corporate events and sponsorship strategy (KOLs, Brands and Press) aligned with the main brand pillars: art and luxury.

Key Competencies

Project management abilities

Capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters

Ability to influence others and build strong internal and external relationships

Self-started and Can-Do attitude to lead, develop, and deliver the Makeup win strategy for the market

Data-Driven Mindset

Able to prioritize work in a fast-changing environment

Luxury lives in details, so this role needs to be absolutely attention to every brand touchpoint, guiding and influencing all client journey to delight our consumers

Technical skills:

• Good knowledge of PowerPoint and other Office programs
• Good Knowledge in Excel
• Advanced/Fluent English mandatory
• Spanish is a plus

Profile:

• Sensitivity to Luxury goods
• Hands-on
• Team building
• Owner spirit
• Innovative mindset (open for changes and innovations)