Paid Media Specialist - 11 Month Fix Term Contract

About Us

Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.

Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.




What You'll Do

As a Paid Media Specialist, you will be a self-motivated and highly organised team player who is responsible for the preparation & execution of digital media campaigns, including gathering of assets, trafficking, creation of ad serving tags, troubleshooting, QA and reporting.
You will be tasked with supporting Cartology’s Off Network Sales & Product team through buying and implementation of multi-channel Programmatic campaigns.In addition you will be responsible for:


Buying & implementation of multi-channel programmatic campaigns
Activating campaigns using 1st party data
Providing reporting and insights back to sales and product teams on campaign
performance
Identifying trends/learning’s for future campaigns, as well as opportunities for continuous
process improvement
Support the scoping & rollout of new products & platforms
Stakeholder management across a variety of internal teams and external partners & vendors
Supporting internal stakeholders on related queries and projects

What You'll Bring

To be a successful Paid Media Specialist, you will have strong analytical skills and prior experiencedemonstrating sound problem solving.

You must have the ability to overcome challenges and be solutions focused to provide mutually beneficial outcomes for both Cartology and our clients and agencies.

You’ll also be well organised and a self starter with a keen eye for detail

Essential:


Experience with Programmatic trading
Experience with DSP’s such as DV360 / Doubleclick, TheTradeDesk, Adobe or AppNexus
Strong understanding of advertising campaign workflows, systems and technologies
Excellent problem solving skills with the ability to get to root cause and resolve issues
Highly numerate with experience analysing data sets
Desirable
Intermediate to Advanced Microsoft Excel/Google Sheets
Highly numerate with experience analysing data sets
Hold an understanding online trends and have experience in developing digital strategies and communications programs

Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

Location: Sydney, AU

Posted Date: 10/31/2024