Coordenador de Digital - Foco em Parceiros

Responsible for the Dior digital 360°strategy plan and execution to achieve forecasted sales, growth and profitability following brand’s guidelines and sustaining the luxury image.

MANAGEMENT:

Be the channel owner

Be the main point of contact between Dior marketing and e-retailers.

Together with commercial team, define year and monthly sales goal.

Track of sales results weekly and react accordingly.

Manage e-retail P&L, budget, and payments.

TRADE

Plan, negotiate and implement animations on all digital touchpoints, making sure all communications are aligned on due-dates (product, PR, media, CRM, e-merch, e-trade, gifts, …) and respect the particularities of each e-retail.

Be the guardian of the brand guideline in the e-retailers.

Search for and negotiate new spaces and formats with e-retailers.

Define the promotional strategy for the 4 e-retailers and allocate quantities.

Track conversion funnel in partnership with e-retailers.

TOOLS

Negotiate Guided Selling according to the profile of each e-retailer.

Negotiate and implement E-conner updates

Use sales tools (UGAM, Dashboards, ...) to map competition on a daily basis.

E-PR

Design the e-PR together with the PR team.

OTHERS

Work in partnership with the Media & CRM coordinator to implement best practices in e-retailers.

Track competition.

Develop reports and analyze results.

Build a channel data track intelligence that enables comparisons and decision making.

Coordinate and develop interns

Requirements

• At least 4 years of experience with Digital Business
• Previous experience with beauty brands is a plus.
• Strong analytical profile
• Strong Knowledge of MS Excel
• Degree in Administration, Marketing, Economy, Engineering.
• Young, trendy, and modern
• Team-worker
• Passionate and enthusiastic
• Good communicator – both verbal & written
• Detail Oriented
• Problem Solver
• Hard worker, rigorous and strong organization skills
• Advanced English and Portuguese mandatory