Assistant Store Manager

Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.
Azzedine Alaïa, a legendary master of cut, changed the look of fashion in the 80’s with his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest of perfection and modernity, sharing the same technical skills and passion for arts. Shape driven creations and iconic knits are sculpted on the body, crafting unique interpretations of the free beauty of women.

We make hearts beat.
“We wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients, lasting through generations” Pieter Mulier

As an Assistant Store Manager, you will be responsible for:

• Team Management and Development
• Client and Business Development
• Selling and Floor Management
• Operations

KEY RESPONSIBILITIES

• Co-monitor the achievement of sales targets and KPI’s for the boutique
• Work with the Boutique Manager on quarterly action plan to deliver expected growth and reach targets
• Provide monthly and adhoc reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions.
• Support the effective running of the boutique
• Team management and people development
• Support the Boutique Manager in the management of the team to optimize personal and boutique performance and profitability
• Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
• Support the Boutique Manager in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
• Support the Boutique Manager with the annual performance management process to provide feedback
• Delegate operations activities and establish clear responsibilities within the team
• Assist the Boutique Manager to provide trainings to the team and support the coaching to drive success
• Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment
• Champion clienteling behaviors and ways of working among the team to drive a client centric business: proactive outreach with existing clients and prospects, head to toe styling, working by appointment
• Elevate client experience in store and out of store ensuring brand guidelines are met
• Define with HQ & Boutique Manager the objectives in terms of client retention, recruitment and reactivation to achieve sales target
• Leverage all clienteling tools to achieve the results: clienteling app, client development plans, local experiences.
• Report on ROI following clienteling and CRM actions implemented in store, providing insight to unlock specific opportunities by store and client segment
• Work with retail network on strategy and execution of customer plans to reach top client growth objectives
• Research and negotiate local opportunities to partner with personal shoppers / stylists, and other targeted and qualitative groups to acquire luxury audience
• Boutique operations and administration
• Responsible for all group, Maison and boutique policies, procedures and guidelines to be applied in-store
• Monitor visual merchandising and displays to maintain brand image and boutique presentation
• Ensure compliance with sales, financial and security procedures as outlined by the Maison
• Supervise the boutique back office and administration
• Monitor the quality of the client database per sales associate and that daily traffic is counted correctly
• Ensure the boutique is properly maintained (light, furniture etc) and take corrective actions in accordance with the Brand standards & guidelines