Creative Strategist

Our Background & Your Main Purpose

Shirt in a Box is primarily an online retailer of mystery sports jerseys, based in Belfast, UK. Shirt in a Box sources jerseys from various manufacturers and clubs worldwide, then sells them to customers in the UK, Ireland, and the USA through mystery boxes on its online store.

Founded in 2021, Shirt in a Box has grown to a team of four full-time staff and recorded revenues of £6 million to date. Following a record-breaking 2022, thanks to the World Cup, the past 12 months have been a period of alignment for the brand. They’ve expanded their product range into different sports and internalised all departments. This means they no longer outsource any part of the business, building a team that handles all customer service, fulfilment, and marketing internally.

The team is young and close-knit, with a “can-do” attitude. Maximum effort and hard work are the baseline – like any great sporting team. Think the USA Dream Team or Pep’s Barcelona. This is a role for someone who relishes a challenge, not one who shies away from it. Moreover, setting aside ego and being able to support various parts of the business when needed is essential. They are keen to diversify perspectives, so football knowledge is not a requirement for this role.

With plans to further their upward trajectory, they are focused on hiring a Creative Strategist. Reporting directly to the CEO, you’ll be responsible for creating new ads for paid online marketing campaigns, primarily on META.

You’ll be responsible for generating ideas, scripting them, batch shooting ads, and collaborating with our talented multimedia editor to produce the final versions. Products range from football and basketball jerseys to custom artwork.

The ideal candidate will be someone who can analyse existing campaigns, research competitors’ ads, and use this information to create high-converting concepts at scale.

Main Accountabilities

• Deliver Objectives:

100 individual concepts per month.

• Research:

Analyse ads from across e-commerce, not limited to competitors, ensuring you stay updated with evolving trends.

• Conceptualise:

Test various ideas, including gifting angles, UGC shoots, static ads, and more.

• Scriptwriting:

Create detailed, unique scripts with hooks, bodies, and calls to action that resonate with our customers.

• Video Shoot:

Organise and lead bi-weekly video shoots, ensuring precise shots and sufficient content for successful editing.

• Communication:

Collaborate with our multimedia editor with patience and persistence, providing revisions and educational feedback.

• Iterate:

Analyse successful ads and use this information to improve conceptualisation, scriptwriting, and video production.

• Quality:

While volume is essential, quality must not be compromised. Attention to detail is crucial, and each asset should have A+ potential.

What Success Looks Like

• 6 months:

A fully functioning pipeline of at least 100 creative assets, leading to profitable ad spend growth within META.

• 12 months:

Thanks to previous successes, we’ve onboarded more creative strategists and are now producing 300-500 concepts a month.

If these goals are achieved, you will be financially rewarded. Ask any current staff; we are not shy about compensating value when delivered.

Key Skills

• Strong understanding of e-commerce and marketing within it.
• A natural creative who enjoys innovating within frameworks.
• Understanding of ad account metrics and ability to develop concepts based on data.
• Self-motivated to meet objectives within timelines, independently.

Experience

• Minimum 1 year of experience managing paid marketing spend.
• 2+ years of consistent content creation.

Pay: 24k-26k per annum initially, with reviews every 6 months based on performance.

Holidays: 28 days a year minimum. (to be honest we don't care how many as long as you provide value & work hard)

Working: In office. All great innovations and achievements were built from working around a table.