Marketing Data Analyst

Role: Marketing Data Analyst– Hybrid in Batley

Salary: £35-40k per annum

Working Hours: 37.5 hours per week

Benefits:

• Statutory holidays plus 22 days’ holiday, rising to 25 days based on length of service
• Discretionary bonus (usually paid annually & qualifying period applies)
• Contributory pension
• Health cash plan offered through Westfield Health giving cashback on optical, dental, physiotherapy and much more
• Westfield rewards – spend and collect points or discounted shopping vouchers (e.g. 7% off at M&S), discounted gym membership etc.
• A Health Assured Employee Assistance Programme giving you access to a range of engaging and useful online tools including emotional support, fitness advice, a personal coaching tool and health assessments.
• Colleague discount
• Transave Partnership (You can opt to boost your financial wellbeing by saving a minimum of £5 per month with our partner TransaveUK Credit Union, a not-for-profit savings and loan cooperative).
• Surprise and delight events (e.g. Fish & Chip Day, ice-cream treats, afternoon tea, Easter eggs, and Christmas lunch).
• Free onsite parking

General overview:

The Marketing Data Analyst will play a critical role in supporting our marketing team by conducting customer profile research, attitudinal analysis, and evaluating marketing performance across various channels. The ideal candidate will have a strong analytical background and the ability to translate data into actionable insights. This role will also involve strategic planning, local targeting, and working closely with agencies to plan and implement media plans.

Responsibilities:

• Conduct customer profile research and attitudinal analysis to understand customer behaviours, preferences, and trends.
• Analyse and evaluate marketing performance across various channels (e.g., digital, print, TV, radio) to measure the effectiveness of campaigns and initiatives.
• Provide data-driven insights to support strategic planning and decision-making processes.
• Develop and maintain local targeting strategies and postcode profiles to optimize marketing efforts and reach the right audiences.
• Collaborate with internal teams and external agencies to plan, implement, and evaluate media plans.
• Create and manage dashboards, reports, and presentations to communicate key findings and recommendations to stakeholders.
• Use advanced analytics tools and techniques to identify opportunities for improving marketing performance and customer engagement.
• Monitor and analyse competitors’ activities and market trends to inform marketing strategies.
• Ensure data accuracy and integrity by maintaining and updating databases and systems.
• Stay up-to-date with the latest industry trends, tools, and best practices in marketing analytics and data management

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.
• Minimum of 3-5 years of experience in marketing data analysis or a similar role.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in data analysis tools and software (e.g., Excel, SQL, Google Analytics, Power BI).
• Experience with customer segmentation, profiling, and attitudinal analysis.
• Strong understanding of various marketing channels and their performance metrics.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
• Detail-oriented with strong organizational and time-management skills.
• Ability to work independently and collaboratively within a team environment.
• Familiarity with GIS tools and local targeting strategies is a plus.

The ideal candidate:

• Experience in the retail or furniture industry.
• Experience working with family-owned or rapidly growing businesses.
• Knowledge of media planning and buying processes.