Agency Marketing Manager

This is a hybrid role with 3 days in the office & 2 days a week working from home.

The Company:

Operating as an integrated internal network, the brands Show + Tell & Next Chapter draw from the expertise of some of the region’s best technical, creative & marketing talent. The agency brands work collaboratively across clients, each delivering the best of their speciality.

Show + Tell (formerly Impression Studio) is a widely awarded Northern digital design & build agency, and Next Chapter is our marketing agency brand that aims to enable clients to challenge & disrupt in their sectors.

The Role:

To create marketing activity across the two agency brands, promoting their range of digital marketing, branding and web-build services with the sole objective of bringing in a warm pipeline of leads for the sales team.

Your responsibility will be to work closely with the leadership team of each agency brand to oversee and project manage marketing activity end to end from idea generation to implementation.

Primary responsibilities:

• Effective and efficient execution of the marketing strategy, including leveraging our CRM (HubSpot) to drive results
• Ownership of events strategy & planning
• Set up & execution of 4 campaigns per year built around a target list of prospects. Campaign management to include:
• Telesales to warm prospects
• Managing the content plan
• Supporting paid media and social media marketing
• Email marketing
• Website management with internal creative & development teams
• Budget management
• Lead and opportunity reporting

Secondary responsibilities:

These will include overseeing the following however you will be supported by internal teams to execute:

• Elevating the agency through PR
• Organic Social
• Website & blog management
• Attend relevant networking events
• Managing award industry award entries

We’re looking for someone with:

• 2 years+ in-house B2B lead generation experience (ideally within an agency or similar)
• The ability to be a thinker & a doer, someone who can plan & campaign but also get involved & be hands-on in making it a reality

In addition, you must be:

• Strategic & decisive - take a balanced view of situations incorporating different perspectives. Seek alternative viewpoints. Recognise priorities, weigh up different options and evaluate risks. Reaches logical conclusions and decides on an appropriate plan of action. Evaluates previous judgements in order to improve.
• Commercially minded – monitor competitive intelligence, demonstrate financial awareness, identify business opportunities for the organisation, and identify ways to add value.
• Authentic & trustworthy - encourages open sharing of information needed to make decisions while accepting followers' inputs. Demonstrates the ability to be honest, dependable and reliable.

Working here, you will get:

• A personalised career development plan created around your career goals & ambitions with regular 1:1 reviews and sit-downs
• Hybrid working; 3 days in our newly refurbished town centre office & 2 working from home
• Flexitime to work around your lifestyle
• A company where culture matters - social include:
• Monthly team lunches out
• Monthly team breakfast
• Social events - Summer/Christmas away days
• Friday drinks - Free soft drinks, beers, or cocktails on a Friday
• Learning & development opportunities
• Mental wellbeing - We've partnered with MIND to ensure our staff are supported
• Inclusive policies - Our policies range from improved maternity benefits to tailored support for individuals experiencing menopause.
• Town centre located office (recently refurbished!)
• Generous holiday allowance (26 days) plus receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
• The latest tech making sure you've got the equipment to support your role

Salary:

£30,000 - £40,000 + bonus against lead gen KPI