Senior Director - Strategy

EssenceMediaCom is looking for a Senior Business Director based out of Mumbai. Your understanding of inclination towards strategic thinking for media planning & business reconciliation will be added advantage as you’ll be leading an integrated team.

Reporting of the role

This role reports to the Client Lead.

3 best things about the job:

• You would be working in one of the most exciting agencies.
• Scope to work on various target segments.
• Systematized working process.
• Vertical Learning Curve.

Measures of success – In three months:

• You would be expected to have full understanding of your portfolio of brand/s.
• Understand the different stakeholders within the agency and start building relationships with them.
• Helping your team to craft the agency response to the client briefs.
• Ability to lead strategic & executional discussions with clients.
• You should be able to have full understanding of what is happening with your clients & lead your team in that aspect.
• Be visible as the leader of your team within the agency as well as with clients.
• Start interacting with our regional agency teams on clients where applicable.

In 12 months:

• Lead the annual planning process for our clients.
• Be the seamless bridge between local clients & regional/global agency team.
• Converse on measurement metrics across touchpoints based on campaign objectives.
• Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
• Ability to start driving agency KPIs; balanced with client KPIs.
• Leading client engagement for a set of accounts with total billing 150+ cr. You’ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficiencies.

Responsibilities of the role:

• Brand guardianship on assigned brands.
• Build a relationship as the client’s strategic advisor on all communication-related issues related to the brand/category.
• Clarify, formalize and manage client expectations on an ongoing basis.
• Develop strategic thinking for the brands handled.
• Supervise and lead Annual Operating Plans and Communication Review work with teams.
• Be the key contact for the Brand/Media Manager for the set of brands handled.
• Push the planning thinking by utilizing MediaCom’s research, systems and tools.
• Search and reapply regional/global learnings.
• Create monthly media reviews/reports.
• Proactively use all information to address P&G business issues.
• Lead conceptualization of local media campaigns/initiatives.
• Team supervision and development.
• Lead and manage the sub-teams, maintaining a high level of motivation amongst team members.
• Ensure basic training and orientation of new team members and Mediacom/P&G.
• Ensure strict adherence to all SOPs and audit rules.

What you will need:

• Minimum 12 years of experience in a similar setup.
• Ability to lead the team with full authority. Also being able to motivate the team & take them along during times of high media activity.
• Being able to overcome the typical media agency pitfalls – build relationships with team members across the planning, buying, operations & the finance/billing teams.
• Being process-driven.
• Having good relations with media partners.
• Ability to have business acumen along with being a fundamentally strong media professional.
• Business acumen with the ability to understand 360-degree media.