Amazon Advertising Manager

The Company:

Tetrosyl Limited is the largest manufacturer and supplier of car care products in Europe, extending its global reach to 120 countries. Tetrosyl is also the largest independent oil blender in the UK, leading the way in brand management with a fine blend of innovation, technology, and design to bring the biggest retail brands in the industry to the car care, automotive and homecare markets. Product ranges include Valeting, Winter, Crash Repair, Automotive Parts, Paint, Ancillaries, Home Improvement and Household and Professional Cleaning Products.

Tetrosyl was established in 1954 to serve the needs of body shops with the first ever mobile paint mixing scheme. T-Cut (abbreviation of Tetrosyl Cutting Oil) was launched in the 1950's and has become one of the most famous names in history. The CarPlan brand was created in 1961 as the umbrella brand for Tetrosyl's entrance into the retail car care market.

Responsibilities:

• Take full control of advertising budgets, focusing on profitability, inventory levels, advertising effectiveness, and collaborating with our in-house creative team.
• Develop and implement comprehensive PPC strategies for all 32+ Tetrosyl brands on Amazon, aimed at maximizing ROI and achieving sales goals.
• Show a clear understanding of how Amazon PPC integrates with overall business objectives, driving the Amazon flywheel and contributing to offline sales.
• Oversee a seven-figure annual advertising budget, ensuring optimal resource allocation across various PPC campaigns and ad formats.
• Analyse advertising performance data to make data-driven decisions and optimize campaigns in line with monthly budgets.
• Work closely with our creative team to develop, test, and enhance creative assets for paid marketing initiatives.
• Stay updated on the latest PPC trends and Amazon advertising developments, applying best practices to campaign management.
• Create and implement testing strategies to enhance campaign performance and ROI.
• Prepare and deliver regular reports on PPC campaign performance, insights, and strategic recommendations to senior management.

Requirements:

• At least 2+ years of practical experience in managing Amazon Ads and campaign structures, with a proven history of success.
• In-depth understanding of all types of Amazon ads and their strategic implementation.
• Strong analytical abilities to interpret complex data and convert it into actionable insights.
• Excellent communication and presentation skills, capable of conveying intricate strategies and business outcomes to a varied audience.
• A collaborative team player who is open to tackling any task, large or small, to achieve common objectives.
• A resilient and adaptable mindset that thrives in the dynamic environment of the Amazon marketplace.