Digital Paid Media COE - Sr Manager (Paid Social)

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

*What you'll be doing…*

When you join Verizon Business Group’s Digital Media Center of Excellence, you will be responsible for leading digital, paid social media strategy, execution and optimization across all paid social inventory types to achieve brand and business objectives. You will partner with our agency teams to ensure digital activations are enabled through the most effective path to deliver outcomes. With your expert knowledge of the tech landscape and the evolution of social media, you will keep internal leadership educated on emerging technologies. You will engage and influence stakeholders across the organization with respect to media implementation, technology and operations while managing and developing the in-house team.

Responsibilities will include:

• Owning, developing and executing bold, innovative strategies for Verizon Business Group’s approach to paid social media.

• Oversight of campaign planning and activation with proven hands on keyboard experience; ensuring holistic digital strategy meets standards and KPIs.

• Partnering with Meta, LinkedIn, and other partners, on driving their product roadmaps and expanding their capabilities into the broader marketplace.

• Partnering closely with other media leaders (Brand, Business, Search, Programmatic, Social, Analytics and our agencies) that support the execution and strategy.

• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.

• Informing internal teams on the evolution of paid social media; i.e. what's leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.

What we're looking for...

You'll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Marketer/agency/consultative services experience in paid social media strategy and investment, with hands on keyboard paid social media platform experience.

• Experience with analysis and reporting.

• Experience leading projects across multiple stakeholders.

• Experience managing a high performing external agency team.

Even better if you have one or more of the following:

• Strong interpersonal and presentation skills.

• Fluency in data-driven targeting and reach strategy.

• Experience managing teams of at least 5 people and establishing high team morale through constant change and intense workloads.

• Knowledge of advertising channels across Display (desktop, mobile), Digital Video, CTV, leveraging various buying methodologies (CPM, CPC, CPA), etc.

• Ability to manage all self-serve paid social media channels as well as launch new channels.

• Experience with primary paid social media buying platforms & formats (Meta, LinkedIn, TikTok, Reddit.)

• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).

• Experience with ad serving platforms (Google Campaign Manager, Innovid).

• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).

• Experience with management of paid social media budgets of at least 50 million dollars.

• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging paid social media ad tech landscape.

• Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.

• Experience building and executing paid social media buying strategy.

• Ability to maintain accurate financial records.

• Ability to analyze data, optimize, and ensure campaign goals are being fully met.

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If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

Location: New York City, NY, US

Posted Date: 11/21/2024