Social Media Manager

We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.

Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic activewear brands worldwide since launching in the UK in 2018.

With a mission to unite through the love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style.

Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.

As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort. The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking. As we grow, you’ll grow too.

Main purpose of the role:

The Social Media Manager role is to drive the development and execution of impactful social media strategies, working closely with the Head of Brand Marketing and cross-functional teams. Responsibilities include managing social media platforms and content, analysing performance metrics, overseeing content execution, and collaborating with both internal teams and external partners to enhance brand presence. This role is crucial for optimising social media efforts and achieving key engagement and growth objectives.

Responsibilities and duties:

• Manage the day-to-day handling of all social media channels such as Instagram, TikTok, X, LinkedIn, Facebook, Pinterest and YouTube, adapting content to suit different channels.
• ​​Lead on day-to-day management of our social media channels alongside the Social Media Executive, increasing reach and engagement and working with the media team to manage any issues.
• Collaborate with Social Media executives to coordinate content across all platforms.
• Ensure all content is on-brand, in the right tone, accurate, and delivered on time. This includes planning launch content, influencer management, and in-house content creation.
• Identify new growth opportunities by monitoring cultural trends, analysing trend reports, and staying aware of emerging social platforms.
• Analyse competitor activity and encourage the social team to share insights. Lead the Social Media team in implementing new strategies. Develop, implement, and manage social media strategies for each platform.
• Create engaging multimedia content across platforms by brainstorming creative concepts, presenting disruptive ideas, and capturing the attention of our target audience.
• Maximise audience interaction and engagement across multiple platforms. Ensure organic strategy campaigns align with brand expectations for engagement, reach, and traffic.
• Delegate projects to Social Media Executives, support them with posting, and conduct regular meetings to ensure all social media goals are met.
• Oversee the monthly social calendar, ensuring optimal content for brand promotion and channel growth, while integrating new themes and ideas into the existing strategy.
• Serve as the go-to expert for all things related to AYBL’s social media, staying updated on daily developments in the social media landscape.
• Support the Head of Brand Marketing and the brand team in managing larger-scale projects, such as integrated campaigns and seasonal or sale promotions, in collaboration with other in-house teams.
• Manage, motivate, and lead junior staff, including social media executives, to produce high-quality content with flawless execution.

Person Specification:

• Will have a minimum of 2-3+ years working in a similar role
• Extremely well-organised
• Excellent time management
• Excellent verbal and written communication skills
• Energetic, self-motivated and proactive
• Strong problem-solving skills
• Enthusiasm for the field and eagerness to learn.
• Skilled in utilising various social media platforms, including Instagram, TikTok, X, Pinterest, and YouTube.
• Proficient in Microsoft Office, Word, Excel, PowerPoint.
• Ability to work in a fast paced environment, working on multiple projects at one time.

Perks:

Discretionary yearly bonus

️ 20/25 days holiday + Bank Holidays + your birthday off

Flexible working

35 working hours per week with 1 hour lunch break

️ 50% staff discount across AYBL Group

Social events

Pension scheme

Free on-site parking

️ Free gym membership

£100 gift card upon joining

Employee wellbeing support

Location:

Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone’s throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.