Public Relations Executive

Public Relations Executive

Salary: £26,000-£30,000 DOE

Hours: 37.5 per week / Monday to Friday / 9.00-530pm

Job Type: Permanent, Fulltime.

Location: Hybrid (with regular travel to BH nurseries and offices as required)

Office Bases: HO is in Northampton / London Office Farringdon and

*Right candidate needs to be based near our HO in Northampton or our Farringdon Office in London*

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The Role:

The role of the PR Executive is to support with the execution of the company’s PR strategy guided by the PR Manager. They will be responsible for creating engaging stories for trade, sector, local and national press utilising multimedia platforms to showcase the activities and drive the brand narrative Bright Horizons in line with the company’s PR strategy. This will cover both proactive and reactive messaging and require close co-ordination with the Content and Communications, Marketing and Social Media teams as well as nursery operations and other support functions to create exciting and engaging content showcasing the USPs within our nurseries.

What We Can Offer You:

Our benefits include, but are not limited to:

• Flexible working and holiday entitlements
• Discounted childcare
• Quarterly Employee Appreciation Weeks
• Annual gala award evening
• Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
• Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life

Why Bright Horizons?

We’ve been voted Great Place to Work for the last 17 consecutive years, as well as being awarded the newly created Great Place for Wellbeing and Great Place for Women 2023.

Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 300+ portfolio being rated Good or Outstanding by Ofsted.

We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.

What you'll be doing:

• Building a network of contacts and collaborators throughout the nursery portfolio.
• Creation and distribution of engaging stories, press releases and social media posts.
• Pro-actively researching media opportunities to source newsjacking opportunities that align with key messaging.
• Building and maintaining relationships with journalists to secure coverage across local and trade media titles and online platforms e.g. community.
• Producing monthly reports detailing the success and impact of PR activity
• Ensuring all content is delivered in the appropriate brand tone of voice.
• Researching and collating information/material from colleagues to produce relevant, timely releases.
• The ability to understand the type of stories that will appeal to journalists and creating a framework for producing engaging content to secure maximum coverage.

What We Need From You:

• Excellent written communication and engaging storyteller as evidenced by portfolio of work.
• Experience of working with multiple stakeholders
• Highly organised, a real team player with a go-getting attitude who enjoys getting out and about.
• Capable of working under pressure, with multiple and flexible deadlines
• Previous experience of communicating directly and confidently with journalists
• Relevant degree/qualification or at least two years’ experience in a similar role
• Able to use data, AI and numerical detail effectively to inform strategy, measure impact and drive quality – previous use of Gaggle, Meltwater, Sprinklr desirable.
• Flexible to travel to attend meetings and to visit our nurseries.

Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for! Please note, due to our sector all roles are subject to an Enhanced DBS. Some of our roles require specific qualifications by law, this will be highlighted as essential within the advert.