Brand Marketing Coordinator

Job title: Brand Marketing Coordinator

Location: Los Angeles preferred, New York City acceptable

Compensation Range: $25/hr

Position Type: Part-Time, 30-40 hours/week

We are looking for a Brand Marketing Coordinator to support the marketing team with key brand and business initiatives, working cross-functionally to execute on big ideas. You will be responsible for coordinating initiatives in order to achieve our goals for brand and product. You will have prior experience working in brand marketing, and be able to ideate and support the team with new product launches, brand + partnership campaigns, events, and creative content. This position reports directly to the Brand Marketing Manager and will work with our remote team.

Responsibilities and Duties

• Campaign planning: Work closely with manager to execute on marketing message map + brand campaigns across all marketing channels
• Brand partnerships: Assist with end-to-end execution of brand partnerships, including ideation, communication, logistics, and recap reporting
• Events: Assist with event planning and day-of execution for large scale influencer events, conceptualize and execute quarterly community events and customer engagement moments, and support with in-store initiatives at retail partners to ensure all brand touchpoints are consistent and engaging
• PR: Work with external PR agency to craft pitches and coordinate deskside meetings, assist with launch campaign deliveries and evergreen gifting initiatives
• Giveback: Manage comms and planning for Crown Affairs mentorship program, Seedling
• Cross-functional collaboration: Brief creative & copy needs to necessary stakeholders and oversee from start to finish to support brand + product campaigns in line with current growth, marketing, and influencer strategies
• Reporting: Compile and present monthly reports including KPI tracking, wins, and opportunities for improvement

Who you are

• You have a passion for bringing Crown Affair magic to life across various channels in new, imaginative, and clever ways
• You excel when meeting new people and love building meaningful relationships
• You have an all hands on deck mentality and no task is too big or too small. You are prepared to work in a hands-on capacity to produce meaningful marketing moments, sometimes on evenings and weekends
• You are very detail-oriented and well-organized, embracing processes in addition to creative innovation
• You are inquisitive, engaged, and keep up to date on the latest and greatest in culture and marketing (including arts, artists, design, spaces, venues, restaurants, vendors, etc) across the US and Canada
• You are a clear communicator who can share your inspiration and findings effectively to team members across the company and both provide and receive feedback effectively
• You are a self-starter and creative thinker with a passion for problem-solving. You remain cool under pressure and always suggest a solution (or two) when a problem arises
• You have a proven track record managing fast-paced, high-expectations projects from beginning to end and coordinating with internal and external partners and vendors toward a common, brand-aligned goal

Qualifications

• 1-2 years of Brand Marketing experience
• Strong understanding of marketing channels (social media, email, partnerships, etc)
• Experience communicating to multiple stakeholders across all levels of the organization
• Experience working with project management platforms
• Strategic understanding of brand building
• Organized, with high attention to quality and detail
• The ability to be proactive in a dynamic environment
• Must be willing to travel about once per quarter for in-person marketing moments
• Must be based in Los Angeles or New York City

About Crown Affair

Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. We believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of our other products, so that together they form more than a routine: its a ritual. Weve partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products youll love using each and every day.