Manager, Public Relations & Social Media

Manager, Public Relations & Social Media

Department: Marketing

Employment Type: Full Time

Location: Austin, Texas

Reporting To: Ellie Sanchez

Description

Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings. We design, manufacture, and distribute our products and support the growing needs of large retail chains, e-commerce businesses, regional stores, and interior designers. Four Hands has received numerous recognition and accolades, including ranking in the Inc. 5000 list 15 times and has been voted consistently as one of Austin's Top Workplaces.

Join our Marketing team as a Public Relations (PR) and Social Media Manager where you will be a key player in shaping and executing our PR and Social Media strategies. you will drive our brand forward, leveraging reputable and brand-aligned voices to enhance our visibility and reputation. By collaborating across multiple departments, you will elevate the Four Hands brand through alignment on key business objectives. Your expertise will help us tell our story and connect with audiences in meaningful ways. Apply with us to play a pivotal role in our journey to continue to lead the lifestyle furnishings industry.

In This Role

• Craft compelling band narratives and social strategies that drive awareness across our PR and social media channels, ensuring alignment with key company initiatives
• Own all PR initiatives, including management of PR agency relationships to foster strong relationships with industry editors and influencer and delivering Four Hands value propositions to various audiences
• Oversee all social media platforms (Instagram, Pinterest, Facebook, and LinkedIn) and develop strategies to enhance engagement, reach, and brand loyalty
• Design and implement social media expansion strategies that build upon the organization's success and innovation
• Develop comprehensive B2B and B2B2C strategies across earned and paid channels to further enhance the relationships and drive engagement and growth among customers and followers
• Establish KPIs, manage budgets, and optimize paid social media performance by collaborating with media agencies and analytics teams
• Conduct regular performance reviews of programs by reviewing dashboards and offer recommendations for opportunities to optimize overall program performance
• Work closely with internal marketing teams and agency collaborators to identify revenue-generating opportunities and drive new account growth
• Develop creative briefs alongside our Brand and Product Marketing teams, working with creative services to produce compelling social media assets tailored to each platform
• Stay on top of industry trends and competitive landscapes to continuously bring innovative ideas and insights to the organization
• Lead and mentor direct reports providing guidance to further develop their skills
• Uphold our core values and be a valuable member of the Four Hands team
• Other duties as assigned by management

The Ideal Person

• Minimum 8 years experience working within a marketing organization, with a focus on social media strategy, execution and public relations
• Minimum 2 years experience in a leadership role
• Bachelor's degree in marketing or equivalent experience in a relevant field
• Proficiency in basic computer applications, including MS Office suite
• Proficiency in social media applications including Meta, Pinterest, TikTok, LinkedIn
• Proficiency in social media publishing, tracking and monitoring software, i.e. Brandwatch, Sprout, Hootsuite
• Understanding of social media and PR principles
• Understanding of marketing analytics and ability to track program performance
• Communication and collaboration skills within the marketing and creative services organization and with cross-departmental teams
• Organizational skills and a strong sense of responsibility and dependability
• Excellent at managing schedules and meeting deadlines independently
• Quick to respond and adept at managing email and Teams messages
• Capable of identifying issues and developing effective solutions

Location: Bee Cave, TX, US

Posted Date: 11/22/2024