Head of Marketing Communications Franchisees

Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role for a HEAD OF (Marketing) COMMUNICATION: FRANCHISES in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be an established “ storyteller” already and will support your team to generate excitement from franchisees. The role has a strong team management element and will only suit an experienced leader with an empathetic/kind coaching style to develop & retain the team. This role is regarded as a key senior level appointment and as such you will have plenty of autonomy .

TITLE : Head of Marketing Communications: Franchisees

Team : Marketing and PR/Comms team

Sector : Restaurants and hotels franchise environment

Location : High Wycombe

Work style: Hybrid ( 3 days in the office. 2 days wfh, Flexible hours)

Salary Total comp of circa £104,500 (comprised of base salary of c£76k + 25% bonus from summer, and £9500 car allowance)

Sector : Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be a “ storyteller” and generate excitement from franchise -owners as well engagement and enthusiasm from your team of 6. The role has a strong management element and will only suit an experienced leader with an empathetic coaching style to develop and retain the team. This role is regarded as a key senior level part of the Management Team and as such , you will have plenty of autonomy .

Duties

1. Supporting the Communications & Director of Culture the role has three key elements, and you will directly manage a team of 6 within marketing and comms: Team Management

• Lead the department and develop /coach/mentor the team of 6
• Help the team celebrate the company and generate excitement and engagement
• Support the messaging to deliver a clear vision, mission and company objectives
• Developing and executing the annual Franchisee communications calendar
• Ensure alignment and consistency across all markets and a compelling flow of stories throughout the year.
• Driving excellence in storytelling across the team ( including presentation Decks)
• Liaising with suppliers including digital and design agencies

1. Reporting

• All Board level communications: Report back to the Director and deliver the Annual Report and online Annual Business Review on time and within budget
• Developing, analysing and reporting Franchisee communications KPIs at Board level

1. Engagement through Technology

• Day-to-day management of the new Franchisee engagement platform to ensure high

levels of engagement with Franchisees

• REQUIREMENTSPrevious experience within a Franchise environment
• Successful track record of working in a communications or marketing role
• Experience in managing and using digital communications tools
• Outstanding Powerpoint to create compelling decks