Brand Marketing Coordinator

About Gibson Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining. For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles , Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Gibson Elite, Gibson Home, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, Sur La Table and Peanuts. At Gibson, PEOPLE ARE THE 1 PRIORITY . Gibson is always looking for new talent to join our growing team. For more information, visit us at . Brand Marketing Coordinator Responsibilities: Storytelling & Brand Representation Develop and articulate compelling brand narratives that resonate with target audiences. Liaison with Licensors Act as a primary point of contact between the company and brand licensors, fostering strong brand understanding, developing excellent partnerships, coordinating efficient and relevant product approvals and ensuring two-way communication Merchandising Develop and monitor product assortment & merchandising strategies that align with brand guidelines (and the company's objectives), while effectively driving consumer sales. Ensure packaging and all content resonates with target audiences and enhances the overall brand experience Digital Launch Coordination Coordinate brand specific ecommerce brand launches and digital assets with cross-functional teams to maximize digital merchandising for online products. Additionally, oversee the planning and execution of social media content to complement ecommerce initiatives, ensuring a cohesive online brand presence Email Marketing Requirements: Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles Bachelor's degree, marketing preferred Branding and Consumer Packaged Goods (CPG) Marketing experience Compelling written and verbal communication skills, strong presenter Computer proficiency required, MS Office, Outlook, PowerPoint and Excel Excellent time management, multitasking and organizational skills Confident, self-motivated, willing to learn and ready to make a difference We offer competitive salary and full benefits package. Please send resume to Bill Beyer, Sr. Manager Talent Acquisition at