Paid Media Executive (open to senior)

What if your expertise could help someone, somewhere, to live a better life?

Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn’t a skin condition.

Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

We’re a team of over 500+ people in Manchester and London, with a history of over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife via YouTube, #LYNXLife playlist, Instagram, Facebook, LinkedIn and Twitter.

Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.

Our Role:

As the Paid Media Executive you will play a key role within the Media team in the establishment, management and optimisation of paid social/digital media campaigns for our clients. You will be expected to grow your knowledge and expertise of the digital media landscape and how it can be applied to healthcare marketing, evaluating each publisher’s performance and achieving the best results for your clients with each campaign.

What you can expect to be doing:

• Proactively guide account and creative teams through platform-specific opportunities and constraints, translating technical requirements, specifications and best-practice into actionable guidance
• Work alongside the wider paid media team to communicate media requirements to partners, establish rates, availability, negotiate prices and favourable packages
• Develop a deep understanding of the client’s business, be proactive in maintaining and sharing this knowledge to drive digital best practice
• Support in client meetings, pitch preparation, workshops and communications where appropriate
• Maintain an awareness of the progress of the projects with which you are associated, providing guidance when needed
• Campaign forecasting and budget management
• Demonstrate strong commercial acumen by identifying opportunities to grow client investment, optimising campaign budgets for maximum ROI
• Manage workload with your manager, Operations and Client Services Teams, ensuring timely delivery of all tasks and projects
• Collaborate with internal teams, such as marketing, creative, and analytics, to ensure seamless campaign execution and alignment with overall marketing strategies.

What we’d like to see from you:

• Previous experience in a similar role - note this isn't a graduate position
• Have a passion for social media and be confident managing campaigns across multiple social channels.
• Strategically minded when it comes to planning and executing digital campaigns, bringing an understanding of how to connect with audiences.
• Proficiency in social media advertising platforms
• Strong analytical skills and the ability to interpret data to make informed decisions – ideally with experience across Abode, GA4, PowerBI
• Confidence is key as you will be working with global clients

What you can expect from us

A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including:

• Hybrid Working -3 days a week in the office (Monday, Tuesday and Thursday, flexi hours are available)
• Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
• Option to buy, carry or sell holidays
• Early Friday finish throughout the year
• Seasonal working hours
• Enhanced family leave, pay and return to work benefit scheme
• Extensive L&D support
• Sabbatical opportunities
• Season ticket interest free loans for travel
• Cycle to work scheme
• Life insurance (4x salary)
• Company pension scheme
• Fully compensated company events
• Volunteer days
• Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more
• +Medicash healthcare benefit
• 24/7 access to a free, confidential and independent Employee Assistance Programme
• Workplace nursery benefit

Get in touch to find out how we can make an impact that matters together.