CRM Marketing Manager - Retail

CRM Marketing Manager

Job Title: CRM Marketing Manager

Location: Somerset (Hybrid) 2 days per week in the office

Salary: £50,000 - £60,000 + 20% bonus + benefits

About the company:

Are you ready to enhance a digital transformation at one of the UK’s fastest growing retailers? If this sparks your interest, join an incredible and dynamic team that is setting new standards in retail excellence.

The Role:

We are looking for a CRM Marketing Manager to build customer loyalty and drive business growth through strategic, data-driven marketing campaigns. Reporting to the Senior CRM Marketing Manager, you will have a chance to develop creative, high-impact briefs that connect with customers and enhance their experience. If you have a background in digital marketing, a knack for data interpretation, and a collaborative spirit, this role could be perfect for you.

Key Responsibilities Include:

• Campaign Strategy: Using data and insight to execute direct to customer marketing campaigns using leading automated marketing systems.
• Personalised Marketing Campaigns: using real time data such as RFM segmentation, lifecycle journeys, triggered campaigns and personalised content to develop and implement marketing campaigns.
• Channel & Content Management: Deliver campaigns across channels to leverage app push notifications, rich inbox campaigns plus Direct Mail, SMS, targeted emails, and Coupon at till. Segmentation and Data: Use customer segmentation, data and reports to create marketing messages based on behaviour, product, channel and message using a test and learn methodology.
• Performance Analysis & Reporting: Interpret campaign reports and present insights to stakeholders.
• Budget Management: Track and manage team budget to meet ROI targets and provide regular updates to Senior CRM Marketing Manager.

Requirements

• 5+ years experience in CRM & Email Marketing
• Ideally coming from a retail/ customer focused role
• Educated to degree level in relevant subject
• Experince using multiple ESP/ CRM systems
• Hands on and strategic experience