Senior Event Sales Manager

Position: Senior Event Sales Manager

Reports to: Director of Events/Director of Sales and Marketing

Job Type: Full-Time

Southall is a premier destination bringing nature, produce and people together in a powerful and unique way. The Senior Event Sales Manager is responsible for selling, planning and coordinating social driven special events that are booked through the sales department. The Senior Event Sales Manager ensures all arrangements are reserved and delivered to the client's expectation and satisfaction working in collaboration and coordination with Southall operations leadership.

The ideal candidate:

• has a passion for building relationships,
• is an effective communicator,
• excels at upselling,
• has a keen eye for the details,
• provides the highest standards of service without sacrificing quality, and
• is guest-focused (both internal and external) in all aspects of their work.

Responsibilities:

• Actively sell guest rooms and meeting spaces to groups, ensuring monthly and quarter

goals are met.

• Work directly with client / event planner with regular communication, meetings and correspondence.
• Work closely with Reservations team on room blocks and room drops, special requests/amenities for client, guests and VIPs.
• Coordinate all catering events as per contract. Customize selling approach to the meeting planner's needs to maximize sales. Create/customize and upsell menus, additional F&B functions and other items to meet client's requirements. Always be ready to anticipate client and guest needs well in advance.
• Create reports outlining all arrangements pertaining to the entire program including guest rooms, F&B, etc. Prepare detailed BEOs for all catered functions.
• Manage function space and room block inventory as assigned and ensure that all BEO paperwork is completed in a timely and accurate manner.
• Order AV equipment/staff, entertainment, resort activities/programs, and coordinate off-site excursions as per the client's request.
• Coordinate all vendors, including insurance, set up and walk-throughs.
• Communicate regularly with all departments, including updating/distributing Group Resumes, BEOs and Floor Plans/diagrams.
• Attend weekly BEO meeting to review all details and requirements for in-house or upcoming groups.
• Follow up on all changes, additions, pop ups, cancellations, or special requests promptly and ensure that all relevant information is communicated to all operating departments accurately and timely.
• Handle all aspects of pre- and post-conference requirements with on-site group contact including phone list, Group Resume, BEOs, billing and evaluations.
• Handle Catering sales inquiries and actively sell catered events as business demand dictates.
• Meet or exceed all department and individual financial goals by maximizing revenues at all opportunities.
• Assist the Director of Catering with budget and forecast and complete special projects and assignments as designated.

Requirements:

• Must be flexible to work variable days of the week to include weekends and holidays.
• Must be flexible to work variable shifts (days and nights).
• Minimum 3 years of Sales, Catering and/or Event Management experience, ideally in the hotel or resort industry.
• Knowledge of and genuine interest in food and beverage.

• CMP Certification preferred
• Minimum of High School diploma or equivalent.
• Four-year college degree preferred, however, any combination of education and training within hotel Sales or Catering may also be considered.

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law.

Location: Franklin, TN, US

Posted Date: 11/24/2024