Director, Marketing and Fan Engagement

Job Summary:

The Sacramento Kings are searching for a seasoned marketing professional to serve in the exciting Director, Marketing and Fan Engagement role. This leadership position within the Marketing team is responsible for overseeing programs that drive brand interest, fan engagement, and revenue. The person in this role should be a master collaborator, managing key internal relationships for Marketing with departments including Global Partnerships, Digital, Entertainment, Retail, Social Responsibility, and Tech Ops, as well as external relationships with vendors and agency partners. They will have a proven track record of aligning stakeholders and translating business objectives into marketing plans that have driven business results. The ideal candidate will also have a passion for fan development, motivated by the opportunity to nurture individuals from a variety of segments toward greater engagement. And as a strategic thought partner with the VP, Marketing, they will help lead the team, grow the Kings fanbase, and reach our business goals.

Key Responsibility Areas:

• Lead the team: Manage and mentor three direct reports: Manager, Loyalty Marketing; Manager, Retail Marketing; and Marketing Specialist. Collaborate with the VP, Marketing and two Director-level peers within the department to set strategies, operate the department, and connect the dots across the organization to uncover new opportunities.
• Creative Management: Liaise between internal department clients and our award-winning team of designers. Translate business objectives into thoughtful creative briefs and manage the process via Asana.
• Global Partnerships: Serve as a strategic thought partner with the sales and activation teams to help develop platforms and tactics that can generate revenue and be mutually beneficial to the team and partner brands. Leverage partnerships to generate fan engagement. Help ensure cobranded programs maintain brand standards.
• Entertainment and Events: Drive collaboration among stakeholders for themed games, fan giveaways, and experiences that create unforgettable moments for our guests. Support the creative needs of our Sacramento Kings Dancers, Mascot, and other Entertainment team requests.
• Digital & Content: Work closely with these teams to support internal content development, extend Marketing initiatives and partnered programs, and maintain the brand across digital channels.
• Retail Marketing: With the help of the Manager, Retail Marketing, oversee Marketing support for the Kings Team Store in-arena and ecommerce operations.
• Fan Engagement & Loyalty: With the help of the Manager, Loyalty Marketing, lead initiatives to grow the universe of Kings fans. Use technology, data, and understanding of market trends to create innovative programs and personalized experiences that grow fandom.
• Social Responsibility: With the help of the Marketing Specialist, support community programming and youth initiatives.

Key skills and experiences we're looking for:

• A passion for fan engagement, collaboration, and managing people and projects
• Creative mindset with the ability to develop innovative programs that are valuable for our brand, fans, and partners.
• Demonstrated experience translating business objectives into creative briefs and managing creative projects
• Experience managing multiple complex marketing projects in a fast-paced environment
• An excellent relationship builder who can guide cross-functional teams and collaborate with internal stakeholders and external partners.
• Interest in gathering and applying data to improve decision-making and fan experiences
• Understanding of marketing technologies and improving user experiences (email, web, app, loyalty)
• Ability to synthesize marketing plans and deliver reports that identify key results and opportunities

Qualifications:

• Bachelor's degree (BA/BS) from a four-year College or university in Marketing, Communications, Business or a related field.
• 8+ years of marketing experience, ideally with a team, agency, or consumer brand, with 3+ years in a leadership role

Compensation:

The base salary range for this exempt role is $100,000 - $110,000 + 10% annual discretionary bonus. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:

• Comprehensive Medical, Dental, and Vision benefits for employees and dependents
• Self-Directed Time Off + 11 Paid Holidays
• Employer 401(k) match
• Cell Phone Stipend
• Sacramento Kings home game tickets, team store discounts, and more!

Location: Florin, CA, US

Posted Date: 11/24/2024