VP Marketing Operations

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Vice President of Marketing Operations reports directly to the Senior Vice President of Corporate Strategy, Go-To-Market & Operations and is accountable for delivering highly effective & efficient operations for Lumen’s marketing function. The role is directly responsible for innovating & managing Lumen’s marketing technology stack, overseeing Lumen’s customer marketing data platform, leading marketing program management, improving all aspects of marketing operations and delivering analytics and executive insights that drive continuous improvement of marketing impact.

The ideal candidate will lead with Lumen’s cultural attributes top of mind, be highly collaborative, and have a deep understanding of marketing operations, related metrics, reporting, and the tools necessary to drive successful impact across all aspects of marketing while having in depth familiarity with the Adobe marketing and SFDC platforms as well as experience in applying artificial intelligence in the marketing execution process.

The Main Responsibilities

Oversee Lumen’s Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine that delivers continuous improvement insights and drives increases in pipeline, customer penetration, sales & revenue impact. The candidate will lead the creation and maintenance of robust reporting frameworks that track key performance indicators (KPIs) and provide actionable insights to the marketing team and executive leadership.

Supervise the Marketing Technology team, providing executive leadership and strategic direction to leverage investments and innovations in marketing & sales technology (Adobe, SDFC, etc.).

Partner closely with the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects of our commercial technology stack.

Manage the Marketing Program Management function across all campaigns, programs and creative deliverables to provide highly connected, impactful and on-time projects that improve marketing and sales performance across the funnel.

Collaborate with Lumen’s VP of Growth Marketing, VP of Corporate Communications, Vice President of Brand, Product and Solution Marketing and SVP of Sales Enablement & Operations to deliver highly effective marketing program management, analytics & insights, and marketing operations services.

Head strategic planning for Marketing, inclusive of defining the organization's marketing impact goals, ensuring alignment to overall Lumen business objectives, leverage customer segmentation insights to lead the alignment of marketing investment mix to areas of growth and opportunity.

Facilitate the adjustment and enhancement of Marketing KPIs as necessary to better assess performance and adjust ongoing marketing strategies & programs as needed.

Lead, mentor, model, coach and develop a high-performing marketing operations team. Foster a culture of continuous improvement and data-driven decision-making and operational excellence.

What We Look For in a Candidate

Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.

15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.

Experience with Adobe Marketing Cloud solutions is a must

Proven experience managing a comprehensive B2B enterprise marketing technology stack

Strong, proven expertise in building and leading with data analytics, reporting, and performance metrics.

Exceptional analytical skills with the ability to translate complex data into actionable insights.

Experience testing and deploying AI to improving marketing productivity

Excellent leadership and team management skills.

Strong communication and collaboration abilities, with a focus on cross-functional partnerships.

Experience in budget management and resource allocation.

Legal Statements

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Compensation

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location Based Pay Ranges

$167,580 - $223,440 in these states: AR ID KY LA ME MS NE SC SD

$176,400 - $235,200 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY

$185,220 - $246,960 in these states: CO HI MI MN NC NH NV OR RI

$194,040 - $258,720 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.

Requisition #: 335706

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

Salary Range

Salary Min :

167580

Salary Max :

258720

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Application Deadline

11/16/2024