Conference & Events Sales Manager

The Conference and Events Sales Manager is responsible for driving MICE sales and the delivery of a client focused service that results in the achievement of business revenue objectives/Budget.

This will be achieved through the provision of a well organized and responsive booking service, the delivery of the product offer, the development of customer relationships and offering a personalized and tailored event management service.

You will manage a team of 2 office team members. M&E Co-ordinatior and Group Reservations.

You will report directly to the Hotel General Manager.

Sales Strategy:

Develop a flexible sales strategy to reflect the achievement of hotel budget commitment and which responds to local market conditions

Take a proactive sales approach and in line with strategy, adapt sales solutions to meet client needs and expectations

Ensure online meeting partner websites are regularly updated and managed including photos, descriptions, and promotions

Competitor analysis to be completed and recorded on a regular basis including:

Promotions, pricing, availability, test calls and conference boards

Assess competitor brand standards and best practices

Business bookings (Diary Management):

Make commercial decisions to maximize MICE income on a daily basis

Actively manage business bookings, record denials, make referrals direct to other Accor properties or through Sandown

Ensure necessary follow ups are carried out to identify future business potential

Each month review the next 6 months availability to highlight high demand/ low demand dates and take steps to minimize the risk of any shortfall

Ensure the conference sales team members are fully informed and able to promote all the Accor business products: ALL Accor Live Limitless; AOB and ABA

Conduct a daily and weekly Sales meeting to ensure all departments are fully briefed to provide a high service standard.

Promotions and Local Marketing:

Animate your hotel locally and in line with the business strategy.

Christmas the brochure production, distribution, animation, booking and payment process.

Local and ad hoc events and promotions appropriate to the hotel needs.

Weddings Activity based upon the importance, location and potential

Identify need periods and undertake comprehensive program of sales activity to secure new and ad hoc business minimizing the impact of low activity periods

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